Applegate Awarded ISO 9001 Certification

London, United Kingdom, December 15, 2012 --(PR.com)-- Applegate has further established itself as a leading business website, after becoming the proud recipient of an ISO 9001 accreditation.

This certification is awarded by an internationally recognised quality management system and reflects a commitment to quality and customers, as well as a willingness to work towards improving efficiency.

It shows that Applegate has achieved a standard in business that ensures the company always provides its clients with exactly the service it claims to supply.

Tom Keeping, CEO of Applegate, says: "It's a major boost for our business because we are the first in our sector to have it and it means that we are providing a high quality service to our clients, many of whom have similar ISO accreditations themselves."

Indeed, by having this certification, Applegate will now be able to ensure the business matches its clients' requirements by applying similar consistent and rigorous standards.

What's more, not only does Applegate have the most comprehensive business to business database in accredited circulation, but now an ISO 9001 certification will allow the company to stand out even further from its competitors.

"We feel that it will help to differentiate us from our competitors by ensuring we have a consistent quality offering for our clients," Mr Keeping adds.

"It should help our clients' trust that we have an external body checking that we do what we say we do."

However, to achieve such an accreditation is no easy undertaking and Applegate has had to illustrate consistently high standards of service that stand up to the rigours of an independent, external audit.

"We had to document everything we do," Mr Keeping explains. "We then had to do everything according to that quality management system, which is a large manual that specifies exactly how we do our business."

But despite the expense of this rigorous process, Applegate believes this is a sound investment for the future, reflecting a complete dedication and commitment to the directory's clients.