Richmond, VA, December 18, 2012 --(PR.com
)-- In honor of December as "national write a business plan month," the Wright Scoop – Sylvia Hoehns Wright offers an incentive to business plan. Aware planning is an essential step in acquiring market share, to assist business planning, Wright launched a book, Seven Steps to Grow Green (planet & profit) Market Share. Based on nation-wide research, Wright’s book explores the influence of the 6 Ps – product, publicity, promotion, people, planet, & profit – as each affects the market share of some of the best marketers and communicators in business. For, whether formal or informal, biz planning should at least:
• consider what you expect to accomplish in the 1st, 2nd, and up to 5 years.
• determine if you need to establish yourself as a partnership, corporation or simply report your income and expense using a schedule C.
• identify the services/products that you plan to supply.
• match a marketing strategy to the identified services.
• identify both financial requirements and sources of support.
• estimate the expected 1st, 2nd, and up to 5 years of income.
Grow Green (planet & profit) Market Share -
As Megan Weary of Roundabout Farm says, “Start-up businesses are somewhat like chasing a train down hill; so, wouldn’t you rather have a so-to-speak ticket, business plan, for this ride instead of aimlessly chasing it where ever it goes?”
“The purpose of my ‘grow green’ market share book” says Wright, “is to provide a more easily understood guideline; a guideline which hopefully becomes as well-known for its value as the Strunk and White ‘little style book’, the Elements of Style. Through offering a purchase price incentive, I hope to inspire all to acquire knowledge that will enable their ability to productively kick off 2013 market campaigns.”
Words of Praise for Wright's Work -
“Wright’s topic, Creating a Brand Name You, is “right on target with our objective of improving communication within our department.” VA Housing Development Authority
“For the ‘original Green industry’ it’s more important now than ever before to communicate effectively with our ever-changing end consumer - outdoor decorators and home gardeners. Staying relevant to emerging generations of customers will be one of our biggest tasks over the next decade and communication is the key. Ideas abound in Sylvia Wright’s research as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West
About Wright -
Identified as an Industry ‘mover and shaker’ by Landscape Architect magazine, to acquire one-on-one coaching, key-note style speeches, instructor workshops or facilitation of planning sessions that identify market assessment, product/service analysis, communication formats; and more importantly, valued-added work ethics, visit Wright’s web site www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com or follow tweets at ID Wright Scoop or postings at facebook group The Wright Scoop.
Wright, as recipient of the Turning America from Eco-weak to Eco-chic Award, challenges all to "green America’s landscape," move their life-styles from eco-weak to eco-chic, one scoop at a time.
Sidebar – Available in e-book or print to review or order, Seven Steps to Grow Green (planet & profit) Market Share, link to Sylvia's book store, http://www.lulu.com/spotlight/syhwright