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CSI-Clinical Specialties Selects Viva La Brand as Its Brand Strategy Firm

Cleveland-based Viva La Brand adds another market leader as a client: CSI-Clinical Specialties, Inc.

Cleveland, OH, December 23, 2012 --( Viva La Brand, the brand strategy firm that works with passionate business leaders to build their brands and ultimately catapult sales, announced that it was selected by CSI-Clinical Specialties, Inc. to lead the home health care organization’s brand strategy development efforts.

Founded twenty-five years ago by Pharmacist Ed Rivalsky, Clinical Specialties has grown from an infusion and specialty infusion pharmacy to a comprehensive home health care services company that includes a home health network, outcome-driven clinical care programs, as well as infusion and specialty infusion therapies. Clinical Specialties is dedicated to coordinating everything so patients have a timely discharge from the hospital and receive the quality care they need to be comfortable at home.

“Because we offer this broad range of services to different types of health care providers, we need to articulate what it is we do and why we’re better clearly and consistently to each group,” explained Eric Bornstein, CSI-Clinical Specialties Chief Operating Officer. “We retained Viva La Brand to help us understand how to talk about the home health care services we provide to each of our health care partners. They used customer research and competitive analyses to craft messaging, helped us identify a graphic design firm to update our brand’s visual identity, developed communication plans for the rebrand rollout, and now we’re working on our trade show strategy,” continued Mr. Bornstein.

“CSI-Clinical Specialties is truly in a league of its own as it understands the importance of listening to and learning from each of its customer segments from discharge planners to physicians to patients. Their brand building efforts will be incredibly efficient as they appreciate the importance of delivering consistent and relevant messages to each of their very different groups of health care providers,” said Laura Sheridan, President, Viva La Brand.

About Viva La Brand, LLC
Viva La Brand is the brand & marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative, and successful companies including ToolingU, MFS Supply, Naturepedic, Nottingham Spirk, Southern California Edison, and now, CSI-Clinical Specialties, Inc. Please visit, for more information.
Contact Information
Viva La Brand LLC
Laura Sheridan

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