Capitol Heights, MD, January 02, 2013 --(PR.com
)-- Technology Driven Transformation Strategies, LLC™ (TDTS™), a firm specializing in Technology Acquisition / Commercialization Strategies, announced the release Technology Driven Transformation™ - How Technology Transfer and Licensing Can Be A Key to Corporate Revitalization and a Stronger America, by Howard Nevin, co-founder of TDTS. The book explains technology transfer and licensing and how small-to-mid cap firms can make the transformation from service-centric to product-centric organizations, or enhance their current product model with technology available commercially, from government, and from academia.
According to Mr. Nevin, whose first book on the subject was published in 1987, “We have become a consumer-oriented, electronically-connected society rapidly replacing products with the next generation of product. The smartphone ‘world’ is a prime example as smartphone technology and capability is exploding. Technology exists in the government, academia, and the private sector for organizations to license and build new products taking advantage of this consumer mentality shift, and new technology-based product needs. Service-centric firms help themselves in the face of contract cutbacks, increased use of alternative services, and intensifying competition in all areas. The move to a product-centric focus is actually creating more technology and product/job opportunities.” The book is available from the Company’s website WWW.TDTStrategies.com with an introductory discount, and is readable on PCs, Macs, tablets, and e-readers, such as Kindle®.
Tom Temin, morning News Anchor, Federal News Radio (1500 AM, Washington, DC) and former Senior Vice President, Editorial, Post Newsweek Tech Media, commented: “With this book, Howard Nevin shows his encyclopedic understanding of how the federal government, academia, technology and capital interact. Any small or midsized technology company executive should read this for a roadmap to growth.”
The book addresses technology transfer and licensing as a business enabler, and the economic value and impact it can have. It takes the reader through the multi-step process of (1) making the decision to transform the reader’s company, (2) identifying the product or products they firm could develop, (3) seeking out appropriate technology and steps to licensing that technology, and (4) the commercialization and market entry process. Various models for key phases of the effort are shown and explained. It also provides insight and market research synopses into the top technology areas and their numerous subsets for product development. Government, commercial and academic technology transfer/licensing models are identified and discussed to educate and inform the reader.
For more information contact
Tyrone Grigsby, Managing Partner