Jacksonville, FL, January 10, 2013 --(PR.com
)-- The Pincomb Group, a leading business advisory firm, announced today a breakthrough analytics solution that redefines the way companies engage with consumers to drive growth and profitability. Customer DNA (CDNA) is an advanced machine-learning solution that drives extreme personalization and relevance to increase affinity and customer valuation based on a deeper understanding of each customer's preferences and their individual value to the company.
The CDNA value score infers consumer preferences from behavior across multiple channels and from multiple data sources such as business transactions, key financial data, customer feedback and third party industry specific information. The solution applies an advanced scientific approach to continuously update and reassess what the system understands about customer behaviors - based on what they buy, how they prefer to buy, how they use your product, how profitable they are and their overall financial impact to the company. Customer DNA then assigns a simple numeric value score to each customer based on the real time analysis these critical data points.
Myron Pincomb, CEO, The Pincomb Group, said, "In today’s new economy stimulated by technology, short product life cycles, and increased global competition, Customer’s DNA mutates on a daily basis. Our solution gives our clients a real time look at those mutations, allowing them to accurately predict customer behaviors and drive growth and profitability in their business."
Pincomb added, "In today’s economy successful companies understand that Customer DNA is not just what your customer thinks about you…but also the financial and operational impact that each specific customer has on your company. All these metrics together make up the DNA of the individual Customer and give you a roadmap for success.”
The Customer DNA program is designed to support both Business-to-Business and Business-to-Consumer organizations in a variety of sectors including: education, healthcare, consumer goods, hotel and entertainment, financial services, insurance, airlines, and direct distributors. In addition to driving overall growth and profitability, the solution supports sales and marketing strategy, product development pipelines, organizational culture, employee training and development and inventory management.
About The Pincomb Group
At The Pincomb Group, our drive for innovation has allowed us to create something completely different. We combine the strategic thinking of a consulting firm with the execution and experience of proven leaders to provide our clients with the tools and leadership they need to achieve extraordinary success. We solve problems, operationalize solutions to drive results, and ultimately drive change in organizations that drive growth and profitability. Our clients include companies from start-up through all stages of development . Based on the individual client needs we function as executives, investors and advisors. This combination of entrepreneurial, operating, investing and advisory experience enables us to provide our clients with much more than sound advice – we deliver results.