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Inertia, Inc.

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Inertia, Inc. Celebrates a Successful First Year in Business

Throughout the year, Inertia has more than doubled in size and has increased production by more than 300%.

Louisville, KY, January 11, 2013 --( This January, Inertia, a sale and marketing firm in Kentucky, celebrates its first year in business. The company, founded in Louisville is putting a close to a successful year with plans to expand to multiple locations in the next 12 months.

Inertia, Inc., founded in January 2012, is a sales and marketing firm located in Louisville, Kentucky. Inertia, Inc. is contracted with some of the world’s largest corporations. By working one on one with current and potential account holders, representatives at Inertia acquires and retain market share for their clients.

Clients hire Inertia, Inc. to increase sales through direct marketing since it is the fastest, most cost-effective way to reach new account holders. Inertia accredits their success to their marketing approach that enhances client brand loyalty and assists in increasing revenues.

Upon opening, Inertia signed its first client, one of the world's leading providers of digital television services. The client is able to deliver a premium video experience through state-of-the-art technology, competitive programming, and outstanding customer service. The client serves more than 32 million customers in the U.S. and Latin America.

Inertia, Inc. also works with one of the largest suppliers of business needs in the country. It is the largest mail order business supply retailer in the country. Between 1998 and 2009, the client grew from $500 million in revenues to over $1.3 billion.

“I am very proud of the team we have. Since we only train and promote from within, it has been exciting to see each individual’s hard work contribute to our organic growth,” explains Caroline Avent, President at Inertia, Inc.

Throughout the year, Inertia has more than doubled in size and has increased production by more than 300%. In July, Inertia added an additional member to its executive leadership team allowing the company to further grow. With the new addition, Inertia will expand to additional locations around the country in 2013.
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Inertia, Inc.
Caroline Avent

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