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Green Profitability Column Helps Businesses Succeed by Doing the Right Thing: 5 Ws


Covering the business of sustainability, Shel Horowitz's award-winning monthly column, Green And Profitable, builds reader loyalty by helping business readers succeed in the green market. Learn how to run this monthly feature in your publication.

Hadley, MA, March 13, 2013 --(PR.com)-- What?
Monthly column, "Green And Profitable," exploring profitable green business. Using success profiles, practical how-to advice, and green-economy think pieces, multiple-award-winning author Shel Horowitz shows how to be BOTH green and profitable--no need to choose one over the other.

Why?
The green market is growing by 29 percent a year*; this means your public demands practical information on going green, in business and in life. Running this extremely affordable, intelligent, and well-written commentary can build:
Loyalty
Reader base
Public awareness of your publication as an environmental thought-leader

Who?
by Shel Horowitz, multiple-award-winning author of eight books including Guerrilla Marketing Goes Green (John Wiley and Sons) and owner of a boutique green marketing consulting and copywriting firm. Shel has been in both the green world and the marketing world since the 1970s and has published more than 1000 articles; his books have been republished in seven other countries. Trained as a journalist, Shel provides clean copy, keeps to length, and delivers on time.

Where?
In your e-mail box every 25th of the month (or next business day). Currently syndicated in North America, Asia, and Australia.

When?
Running continuously since 2010.

How much?
$10 per insertion with a one-year subscription; $8.33 per insertion with a two-year subscription (even less if you also take the sister column for consumers, "Green And Practical").

"Shel's expertise in both marketing and environmental issues is doubly valuable for eco-conscious entrepreneurs and business owners...he is a powerhouse of effective marketing strategies for social and eco-entrepreneurs."
- Priti Ambani, Managing Editor, Ecopreneurist

"Shel Horowitz...is both an inspiring and an articulate spokesman on the topic of the environment. Although he knows his facts and details, it's his passion and fire that make me highly recommend him as a commentator. He is blessed with that perfect combination of a sense of humor, an encompassing knowledge of his topic, and the courage to say what must be said to raise our national awareness of the importance of the rapidly-growing green revolution."
- Jay Conrad Levinson, Author, "Guerrilla Marketing" series of books

Also available:
"Green And Practical," a similar column aimed at consumers

More Info/Get Started:
http://greenandprofitable.com/green-and-profitable-column (Green And Profitable) http://greenandpractical.info/green-and-practical-column/ (Green And Practical)

Contact Shel:
email: shel@greenandprofitable.com
Twitter: @ShelHorowitz
Phone (011) 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time)

* Source: Allen Rubin, Director, National Environmental Hall of Fame
Contact Information
GreenAndProfitable.com
Shel Horowitz - Green/Ethical Marketing Expert
413-586-2388
Contact
greenandprofitable.com
Twitter: @shelhorowitz

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