New York, NY, April 02, 2013 --(PR.com
)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Laura Koss, Senior Attorney, Division of Enforcement, Federal Trade Commission will speak at the Knowledge Congress’ webcast entitled: “The FTC’s Final Green Marketing Guide: How to Get it Done.” This event is scheduled for July 15, 2013 from 12:00pm – 2:00pm (ET).
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The increasing number of environmentally-conscious consumers has prompted businesses to advertise a new generation of green marketing claims. In response and in an effort to regulate these claims of “being green,” the Federal Trade Commission (FTC) recently issued the final guide for the Use of Environment Marketing Claims (2012 Green Guides). Among the revisions included in the guides are new guidance on general environmental claims, use of certifications and seals of approval, and the use of terms such as non-toxic, recyclable, degradable and renewable energy or materials.
With the adoption of the green guide, it is certain that the FTC will intensify its regulatory and enforcement activities making it necessary for companies and their advertisers to systematically reassess their environmental claims. An assessment will be necessary to determine whether the advertisement is in compliance with the Guide and related federal and state laws. Additionally, they must also be aware of the risks to avoid hefty liabilities in the event of non-compliant advertisements. The Knowledge Group is producing this two-hour live webinar to help companies and advertisers and their corporate counsel understand the scope of the green guide and their impact on business relations and contract drafting. The panel of experienced practitioners and thought leaders will provide in-depth discussion on the significant topics in the mix including:
- Overview of the Green Guides
- Green Marketing Campaigns That Could Be Subject to Regulatory Scrutiny
- Key Takeaways from Related Cases
- Effective Ways to Develop Compliant and Cost-Effective Green Marketing Claims
- Green Contract Drafting Issues
- Other Regulatory Updates
A live interaction with the audience in a question and answer format is also included in this event.
About Laura Koss
Laura Koss is a Senior Attorney in the FTC's Division of Enforcement. In addition to her extensive work on the Green Guides, Ms. Koss has worked on a variety of matters, including investigations involving the advertising and promotion of dietary supplement products and country-of-origin claims. She also served as the Coordinator of the Commission's Hispanic Law Enforcement Initiative. Prior to working at the FTC, Ms. Koss was an Associate at Crowell & Moring in Washington, D.C. Ms. Koss holds a bachelor's degree from Cornell University and a J.D. from Harvard Law School.
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: www.knowledgecongress.org.