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William D. Schultz, Partner, Merchant & Gould P.C. to Speak at KCís Competitorís Comparative Advertising: Practical Guide and Best Practices in Winning Your Claims Event

New York, NY, April 04, 2013 --( The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that William D. Schultz, Partner, Merchant & Gould P.C. will speak at the Knowledge Congress’ webcast entitled: “Competitor’s Comparative Advertising: Practical Guide and Best Practices in Winning Your Claims.” This event is scheduled for August 14, 2013 from 12:00pm – 2:00pm (ET).

For further details, please visit:

About William Schultz

Will Schultz is an intellectual property litigator and trial lawyer, representing clients in patent litigation, copyright litigation, trademark/trade dress litigation, and trade secret litigation. With a background in website development, his practice has an emphasis on Internet, electronics, and software issues. Dating back to college, Will has operated several online websites. Will’s background provides a unique insight into disputes related to online comparative advertising, domain names, social media, and keyword advertising. By understanding the technology from the corporate perspective, he works with clients to manage their online and offline presence in relation to their competitors. He has authored several articles and presented seminars regarding online advertising, Internet trademark surveys, software and social media patents, and protecting author’s online intellectual property rights.

About Merchant & Gould P.C.

Merchant & Gould has engaged exclusively in the practice of intellectual property law, including patent, trademark, copyright, unfair competition, trade secret, advertising and computer law, and related litigation including both trials and appeals, for 110 years.

With offices in Atlanta, Denver, Knoxville, Madison, Minneapolis, New York City, Seattle and Washington DC, and more than 100 practicing attorneys, the firm is one of the largest intellectual property law firms in the United States. Typically, our attorneys are admitted to practice in the state where they reside and nearly all are admitted to practice before the United States Patent and Trademark Office (USPTO). We are consistently ranked as a top patent, trademark and copyright firm both in the U.S. and globally. We value our client relationships, and actively partner with clients to understand, build, and implement technology and intellectual property driven strategies that add bottom-line business value. The depth and breadth of our legal and technical knowledge, coupled with years of experience in helping clients create and strategically manage global intellectual property assets, uniquely positions us to be a valued member of the client team.

Event Synopsis:

Comparative advertising has become a valuable and effective tool in targeting the growing number of cost-sensitive consumers through advertisements that contrast products’ prices and qualities to alternative brands. A comparative advertisement specifically mentions a competitor by name for the purpose of comparing the advertiser’s product or service with a product or service of the competitor. The comparison can be done directly or indirectly. When comparisons are clearly identified, truthful, and non-deceptive, comparative advertising can be a powerful advertising tool. This advertising method is not without its pitfalls. A competitor’s false and deceptive campaigns have the potential to bring serious damages to your products and marketing efforts. Online providers have attempted to resolve comparative advertising issues by offering dispute resolution options via their websites. Brand owners also have the option of pursuing claims with the Federal Trade Commission and the National Advertising Division of the Council of Better Business Bureaus. Another option is pursue false advertising claims under the Lanham Act. However, there are certain factors to consider in pursuing and winning such cases so as not to impact the business and its bottom line.

In this two-hour Live webcast, the panel of thought leaders will discuss key issues regarding competitor’s comparative advertising. Speakers will cite and examine cases, provide valuable insight on regulatory updates and will offer tools and best practices to help you in winning your false advertising claims. A Live Q&A session is also included in this event.

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit:
Contact Information
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Thomas LaPointe, Jr., Executive Director
Therese Lumbao, Director
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