Industry Intelligence Webinar: Turning Waste Packaging Into Massive Equity

Learn from Tom Szaky, CEO of TerraCycle, how TerraCycle turned waste packaging into massive brand equity and consumer engagement in an April 17 i2live webinar.

Los Angeles, CA, April 05, 2013 --(PR.com)-- Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced it will offer a webinar with Tom Szaky, the CEO of TerraCycle, on April 17. In this presentation, Szaky will share his thoughts on the state of sustainable packaging and the paths he sees for the consumer packaged goods (CPG) industry in the face of the rising resource costs, packaging taxes and extended producer responsibility (EPR) laws.

In this webinar, you’ll discover how more than 50 Fortune 500 companies—from Kraft Foods and PepsiCo to Kimberly-Clark and Nestlé—have found innovative end-of-life solutions for otherwise non-recyclable packaging through their partnership with TerraCycle. Could a partnership with TerraCycle be the right way to help your company achieve expanded marketing opportunities, sales lift and brand equity growth?

TerraCycle, founded in 2001 by Tom Szaky, is a pioneering recycling company with the mission to eliminate the idea of waste. TerraCycle does this by creating national recycling systems and innovative end-of-life solutions for otherwise non-recyclable packaging. Today, more than 20 million people in 20-plus countries collect waste that is used to create more than 1,500 products sold by major retailers.

Industry Intelligence, Inc. hosts this webinar as part of its ongoing initiative to provide market-relevant, value-added accessible content. PAC NEXT and Packaging Technology Integrated Solutions (PTIS) are supporting this webinar.

PAC, the voice of the Canadian packaging industry since 1950, created PAC NEXT to proactively help the industry transition towards a world without packaging waste. PTIS helps packaging clients around the globe through a broad network of experts who identify new opportunities and solve packaging problems.

There is no charge to register for this webinar, but space is limited. To learn more about this presentation and to reserve your seat, please visit, www.i2live.net.

About Industry Intelligence, Inc.

Industry Intelligence, Inc. has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging, and food and beverage industries from a high-level industry view to in-depth data, which clients use to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.

If you'd like more information about Industry Intelligence, visit http://www.industryintel.com, or for a demonstration of the company’s service, call +1-310-553-0008 to speak with a client care specialist.

About i2live

i2live is the events unit of Industry Intelligence, Inc. i2live brings together business leaders to address issues that cut across industries and market sectors, especially the forest products, packaging, and food and beverage industries. Through online events and interactive conference programming, i2live helps businesses interpret industry trends and capitalize on emerging opportunities. For more information, visit http://www.i2live.net.
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Industry Intelligence Inc.
Mary Ann La Russa
(310) 553-0008
www.industryintel.com
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