Hudson, FL, April 13, 2013 --(PR.com
)-- For home- and business owners in the Spring Hill area in need of professional HVAC services, help is on the way. Thanks to a new partnership with the SEO marketing firm Prospect Genius, locally owned business Mario’s Air Conditioning and Heating Inc. is making its Web site easier to locate online. The goal is for people who need air conditioner repair, furnace replacement, duct cleaning, or any of the other HVAC services the company offers to be able to find the site quickly and easily.
According to studies conducted by the Pew Internet & American Life Project, search engine use has grown dramatically over the past decade. As of January 2002, an estimated 52% of Americans turned to search engines for information, while in February 2012, that number had grown to 73%. Those queries to Google, Bing, and other search engines include people searching for an HVAC contractor in their area, which is why it’s so important for Mario’s Air Conditioning and Heating to have a Web site that performs well on search engine results pages. Without an easy-to-find site, Mario’s Air Conditioning and Heating might miss out on many prospective customers who turn to the Web first when researching local businesses.
Prospect Genius’s primary marketing tactic is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Mario’s Air Conditioning and Heating’s Web site, Prospect Genius can help the company appear higher on the results pages for relevant queries. For example, going forward, people who search using terms like “air conditioner repair Spring Hill” and “boiler repair Hudson FL” should encounter Mario’s Air Conditioning and Heating closer to the top results.
“The better a site’s search engine ranking—meaning how high it appears on relevant results pages—the better chance that business has of standing out in a sea of competitors,” explains Prospect Genius SEO strategist Matt Gallo. “Our goal for Mario’s Air Conditioning and Heating, and for all of our small business clients, is to get the company’s Web site in front of those local residents who need it most.”
The HVAC contractors at Mario’s Air Conditioning and Heating Inc. have more than 80 years of combined industry experience. The company offers air conditioner installation and repair, furnace replacement and repair, and other HVAC services in Spring Hill and the surrounding area.