Fuentek Publishes White Paper on Technology Transfer's Use of Social Media

Paper Provides Survey Findings and Recommendations for Maximizing Positive Impact.

Apex, NC, April 19, 2013 --(PR.com)-- Laura A. Schoppe, president of Fuentek, LLC (http://www.fuentek.com/), a local consulting firm that provides intellectual property (IP) and technology transfer services, has announced the release of the company’s white paper, The State of Social Media in Tech Transfer: 2013 Survey Results and Recommendations. Written by Fuentek senior consultant Danielle McCulloch and social media lead Nancy Pekar, the white paper presents the findings of an online survey of more than 100 technology transfer professionals designed to determine social media’s role in their daily operations and its impact on their technology transfer office (TTO).

The survey, which was conducted as part of a panel entitled “Social Media Unplugged: Is it Worth The Hype” at the 2013 Association of University Technology Managers® (AUTM®) annual meeting, revealed that many TTOs are using social media—particularly LinkedIn and Twitter. Most plan to keep using social media and find it an effective tool for building the TTO’s brand as well as for marketing the institution’s technologies and research. Respondents also offered a variety of insights characterizing social media’s impact on their TTO.

In addition to presenting an analysis of survey responses, Fuentek’s paper includes recommendations for achieving the positive effects realized by some TTOs while avoiding the negative situations cited by others.

This paper can be downloaded free by registering here: http://bit.ly/10BoTiA

“TTO usage of social media tools has seen dramatic growth since our last survey 2 years ago,” said Schoppe. “The real-world examples and tips offered by survey respondents and based on our experience that are presented in this paper will help readers achieve positive outcomes at their own TTO.”

- Co-author Danielle McCulloch presented a webinar titled “How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort,” which is available at: http://bit.ly/dI9Wfg

- Co-author Nancy Pekar has led Fuentek’s social media efforts for more than 3 years.

- Fuentek has published extensively about websites and social media strategies for TTOs, and those insights are available at: http://www.fuentek.com/insights-online-presence.php

New Media Content:
Fuentek Blog:

Fuentek’s Blog Post from the AUTM Panel:

Fuentek Twitter Page:

Fuentek LinkedIn Page:

About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology transfer services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships. Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past six years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. For more information, please call (919) 249-0327 or visit Fuentek’s website at http://www.fuentek.com.

Erin Smith
MMI Public Relations
(919) 233-6600
Fuentek, LLC
Patty Briguglio