Dublin, Ireland, April 22, 2013 --(PR.com
)-- With the recent launch of its new Business Photos service, Google has created yet another useful tool that small business owners can use to drive sales. This deceptively simple concept is already paying dividends for the early-adopting small business owners who have taken the initiative and signed up to use it.
The idea behind Business Photos is simple: It’s basically Google Street View for public interior spaces. Instead of simply displaying an easy-to-manipulate exterior “street view” of residences, Business Photos invites Google Maps users into the customer areas of its client businesses. In a typical view, interested users can clearly view product displays, whiteboards, checkout areas and other publicly accessible points of interest. To ensure consistency, Google contracts with professional photographers and subjects them to a rigorous program of standardized training before turning them loose in the businesses that it serves.
One of the early adopters of Business Photos in the Donnybrook area were: Dream Gift, a jewellery and gift shop, Black Pig specializing in wines and food from Spain and Mulberry Garden, a modern Irish restaurant. Few more businesses signed up and their virtual tours are already in works.
According to business owners:
“The response is very impressive and it is a really easy and cost effective way for customers to ‘visit’ any store without going through trouble of leaving their homes or offices.”
“People often are too busy to make a special trip right away. The comprehensive inside look of my venue that we provide here will whet their appetite for an eventual in-person visit and keep our operation fresh in their minds.”
The service is provided by a Dublin based Google certified photographer Vlad Dubicki from V&P Media. “Business Photos is a perfect addition to all businesses. The virtual tour is visible on Google Search results, on Google Maps and Google+ Local and can be viewed on smartphones, tablets or computers no matter what system they use. After taking photographs I process them, produce the panoramas and when virtual tour is ready I send results to Google for quality check before they are published on line. I’m very happy with the feedback I receive from business owners,” explains Vlad.
On top of its clear ability to help time-crunched clients plan their trips to a store, Business Photos can also help soothe the natural apprehensions that many shoppers feel upon entering a new shop for the first time. In other words, this service might just help you break the ice with careful consumers by showing them that a store is attractive, well-run and relevant to their needs.