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Michael T. Mervis, Partner, Proskauer to Speak at KCís Competitorís Comparative Advertising: Practical Guide and Best Practices in Winning Your Claims Live Webcast

New York, NY, April 24, 2013 --( The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Michael T. Mervis, Partner, Proskauer will speak at the Knowledge Congress’ webcast entitled: “Competitor’s Comparative Advertising: Practical Guide and Best Practices in Winning Your Claims.” This event is scheduled for August 14, 2013 from 12:00pm – 2:00pm (ET).

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About Michael Mervis

Michael T. Mervis is a commercial trial lawyer resident in New York City and partner in Proskauer’s Litigation Department. Michael represents clients in Lanham Act and consumer class action false advertising cases. He regularly appears on behalf of advertisers in federal court preliminary injunction proceedings and trials, private arbitration and proceedings before the National Advertising Division of the Council of Better Business Bureaus and the National Advertising Review Board. Clients frequently call upon Michael for counsel regarding a variety of advertising law issues. He is recognized by US Legal 500 as “a rising star” and “one to watch” in the field of advertising law.

About Proskauer

Proskauer is a global law firm advising clients worldwide from offices in Beijing, Boca Raton, Boston, Chicago, Hong Kong, London, Los Angeles, New Orleans, New York, Newark, Paris, São Paulo, and Washington, DC. The firm has broad experience in all areas of practice important to businesses, not-for-profit institutions and individuals.

The partners in Proskauer’s False Advertising practice litigate false advertising cases in federal and state courts and before the NAD and NARB, with a tremendous track record in both jury and non-jury cases, and counsel clients on advertising substantiation law and strategy. They bring to these tasks a deep understanding not only of the law, but also of scientific test methods, statistics and consumer surveys.

Proskauer’s experience in the False Advertising area is unparalleled. Chambers USA, US Legal 500 and U.S. News and World Report-Best Law Firms consistently rank their capabilities as Band One.

Event Synopsis:

Comparative advertising has become a valuable and effective tool in targeting the growing number of cost-sensitive consumers through advertisements that contrast products’ prices and qualities to alternative brands. A comparative advertisement specifically mentions a competitor by name for the purpose of comparing the advertiser’s product or service with a product or service of the competitor. The comparison can be done directly or indirectly. When comparisons are clearly identified, truthful, and non-deceptive, comparative advertising can be a powerful advertising tool. This advertising method is not without its pitfalls. A competitor’s false and deceptive campaigns have the potential to bring serious damages to your products and marketing efforts. Online providers have attempted to resolve comparative advertising issues by offering dispute resolution options via their websites. Brand owners also have the option of pursuing claims with the Federal Trade Commission and the National Advertising Division of the Council of Better Business Bureaus. Another option is pursue false advertising claims under the Lanham Act. However, there are certain factors to consider in pursuing and winning such cases so as not to impact the business and its bottom line.

In this two-hour Live webcast, a panel of thought leaders will discuss key issues regarding competitor’s comparative advertising. Speakers will cite and examine cases, provide valuable insight on regulatory updates and will offer tools and best practices to help the audience in winning false advertising claims. A live Q&A session is also included in this event.

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit:
Contact Information
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Thomas LaPointe, Jr., Executive Director
Therese Lumbao, Director
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