Susan J. Sadler, Attorney, Dawda, Mann, Mulcahy & Sadler, PLC to Speak at KC’s The FTC’s Final Green Marketing Guide: How to Get It Done Live Webcast

New York, NY, May 22, 2013 --(PR.com)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Susan J. Sadler, Attorney, Dawda, Mann, Mulcahy & Sadler, PLC will speak at the Knowledge Congress’ webcast entitled: “The FTC’s Final Green Marketing Guide: How to Get it Done.” This event is scheduled for July 15, 2013 from 12:00pm – 2:00pm (ET).

For further details, please visit:
http://www.knowledgecongress.org/event_2013_Green_Marketing_Guides.html

About Susan Sadler

Susan Sadler is a founding member of Dawda, Mann, Mulcahy & Sadler, PLC in Bloomfield Hills, Michigan. She is the head of the Firm's Environmental, Energy and Sustainability Practice Group. She advises companies on a full range of environmental issues and matters associated with sustainability. She counsels corporations and communities in redevelopment and their pursuit of green business opportunities. She has lectured and written for many professional and industrial organizations in the field of sustainability and green contracts. Ms. Sadler has received LEED-AP accreditation from the U.S. Green Building Council (U.S.G.B.C.) She received her BS Degree from Albion College and her JD Degree from Toledo College of Law.

About Dawda Mann Mulcahy & Sadler, PLC

Dawda Mann Mulcahy & Sadler, PLC ("Dawda Mann") is dedicated to providing legal counsel to businesses and the individuals who own them. Dawda Mann is located in Bloomfield Hills, Michigan with a clientele of Fortune 500 companies, financial institutions, corporations of varying size and developers throughout the country. Additionally, Dawda Mann represents individuals in their tax, estate and personal planning matters. In responding to the complex legal needs of businesses and their owners, Dawda Mann's members utilize a full range of legal expertise in the areas of tax, energy, real estate, environmental, commercial transactions, labor, employment and health and safety. Whether a client is facing a government enforcement action, litigation, or business negotiations that are at an impasse, Dawda Mann has the expertise to solve problems.

Event Synopsis:

The increasing number of environmentally-conscious consumers has prompted businesses to advertise a new generation of green marketing claims. In response and in an effort to regulate these claims of “being green,” the Federal Trade Commission (FTC) recently issued the final guide for the Use of Environment Marketing Claims (2012 Green Guides). Among the revisions included in the guides are new guidance on general environmental claims, use of certifications and seals of approval, and the use of terms such as non-toxic, recyclable, degradable and renewable energy or materials.

With the adoption of the green guide, it is certain that the FTC will intensify its regulatory and enforcement activities making it necessary for companies and their advertisers to systematically reassess their environmental claims. An assessment will be necessary to determine whether the advertisement is in compliance with the Guide and related federal and state laws. Additionally, they must also be aware of the risks to avoid hefty liabilities in the event of non-compliant advertisements. The Knowledge Group is producing this two-hour live webinar to help companies and advertisers and their corporate counsel understand the scope of the green guide and their impact on business relations and contract drafting. A live interaction with the audience in a question and answer format is also included in this event.

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: www.knowledgecongress.org.