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Alef International

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Alef Media Appoints New Sales Director and Develops One-Stop Shop for International Media Solutions

Riyadh, Saudi Arabia, June 06, 2013 --( Regional marketing communications and media group, Alef International, has appointed Rita Daniel as Sales Director.

Based at Alef’s Dubai office in Media City she will be overseeing Alef’s sales teams in its Riyadh headquarters and its Beirut office. Before joining Alef, Rita managed media buying in Optimedia Beirut, and has a great deal of experience working in the media sector in Dubai.

She said: “I am delighted to be joining Alef at such an exciting time in the company’s development. I look forward to working with our established media partners, and, with the help of Alef’s international expertise and experience, of adding to our growing client list.”

Rita’s appointment is a key part of Alef’s strategy of further developing its international capability. It now offers clients and media-buying agencies a ‘one-stop shop’, providing access to a wider range of international media partners than ever before, including in America, Europe and traditionally challenging markets such as Asia and Africa.

Rabih El Amine, CEO of Alef said: “Our expanded network now offers access to media partners in Europe, North America, Africa and Asia, offering buying agencies a one-stop shop. We believe our service offering would be particularly beneficial to media companies who don’t have a presence in the region.

“Alef’s operations in Saudi Arabia, Dubai and the Levant are a strong combination that provides our clients and our represented media owners a service level unique in the region.”

Together with its international media representation network – which includes stellar names such as The Guardian, the Economist, the Wall Street Journal and the world's fastest growing weekly business magazine, The Week – Alef provides a full service PR offering and publishes a number of regional business magazines, including leading travel and tourism title, Saudi Voyager.

About Alef International
Alef International is an independent regional company engaged in a broad range of communication services listed in three divisions. Alef Publishing: It has a strong legacy in publishing corporate and industrial magazines. Its current publishing portfolio includes the highly successful Arabic and English-language editions of the SABIC (Saudi Basic Industries Corporation) magazine, the Arabic-English editions of the Saudi Council for Cooperative Health Insurance (CCHI) magazine, and Saudi Voyager for the Saudi Commission for Tourism and Antiquities (SCTA) and others, Alef PR: Its public relations portfolio includes the Saudi Commission for Tourism and Antiquities (SCTA), Gulf Organization for Industrial Consultancy (GOIC) in Qatar, and other, also daily media monitoring for both the Saudi Arabian General Investment Authority and for the Saudi Commission for Tourism and Antiquities (SCTA), in addition to content development for websites for a number of clients. 
Alef Media: Its media representation includes The Economist magazine – Saudi Arabia, and Levant, The Guardian, The Observer, The Week Magazine, The Associated Newspaper, The Wall Street Journal. 

Based in Riyadh, Saudi Arabia, and with offices in Beirut and Dubai, Alef boasts of excellent business connections across the GCC, Levant and Egypt and a strong alliance with European and international communications experts.

For more information please contact Rabih El Amine
Contact Information
Alef International
Said Al Hasanieh

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