BlueStar Distributing the OC3 3-in. Wireless Portable Thermal Label Printer

The OC3 is designed to be approximately 35% smaller in total volume than the closest competitive label printer, and prints label and receipt media up to 3-in. wide.

Florence, KY, August 23, 2007 --( BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products, is announcing its distribution of O’Neil’s OC3 3-in. Wireless Portable Thermal Label Printer.

O’Neil’s OC3 is the newest member in the company’s mobile printing solution line, and is designed to be approximately 35% smaller in total volume than the closest competitive label printer. It prints label and receipt media up to 3-in. wide and was created to meet the continually expanding requirements associated with Retail, Hospitality, Transportation, Warehousing, Car Rental, and Healthcare applications.

“The retail and label printing community has eagerly awaited a smaller, more reliable portable printer solution for shelf labels, price mark-down, and other labeling applications,” explains Doug Hall, Vice President of Marketing for O’Neil. “The small size and smart styling of the OC3, coupled with increased levels of wireless security, makes it a compelling choice anywhere reliable portable printing is a necessity.”

The OC3 offers optional 802.11 b/g WLAN or WPAN Bluetooth networking capabilities, a wide variety of security options, and a 32-bit RISC ARM 9 processor that allows the printer to process complex applications up to ten times faster. For easy processing of credit or debit card payments, the OC3 also features an optional built-in magnetic stripe card reader. In addition, the OC3 prints high-quality labels at 203 dpi, and utilizes Flash memory for fast adaptability to changing business requirements.

“As more and more businesses move outside the four walls, the demand for reliable and ruggedized hardware is increasing at a very rapid rate. Failure in the field is not an option for many users—and because of O’Neil’s OC3 reliability and fantastic TCO, it is a great choice for many mobile companies,” says Mark Fraker, BlueStar’s Vice President of Marketing.

About O'Neil
Established in 1981, O'Neil Product Development, Inc., a wholly owned subsidiary of the Dover Group, is the world's leading provider of reliable portable printing solutions. In addition to their own line of O'Neil-branded printers, the company manufactures a variety of mobile printing products in an OEM capacity for leading hand-held manufacturers, including a family of integrated hand-held computer and printer solutions.

O'Neil printers are used around the globe in industries which include distribution, retail, manufacturing, law enforcement, utilities, transportation and an extensive array of business services. The company manufactures the industry's only complete line of printers, accessories, and development and support tools for route accounting, direct store delivery, and field mobile service applications.

O'Neil designs and manufactures a complete line of thermal bar code label and receipt printers, dot matrix impact printers and a variety of in-stock and custom media solutions.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar sales representative or log on to

Kacey King