New York, NY, June 11, 2013 --(PR.com
)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Norman C. Simon, Partner, Kramer Levin Naftalis & Frankel LLP will speak at the Knowledge Congress’ webcast entitled: “Competitor’s Comparative Advertising: Practical Guide and Best Practices in Winning Your Claims.” This event is scheduled for August 14, 2013 from 12:00pm – 2:00pm (ET).
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About Norman C. Simon
Norman C. Simon is a partner with Kramer Levin Naftalis & Frankel LLP. As part of his varied commercial practice, Mr. Simon has litigated many advertising disputes under the Lanham Act and regularly represents clients in challenges before the National Advertising Division (NAD). He also has experience with consumer fraud and false advertising class actions. Mr. Simon counsels clients on prospective claims and has spoken on and authored several publications about advertising law. Mr. Simon has been recognized in New York Super Lawyers, Chambers USA and Legal 500 U.S., which has named him a “leading lawyer” in the advertising field for several years.
About Kramer Levin Naftalis & Frankel LLP
Kramer Levin Naftalis & Frankel LLP is a full-service law firm with offices in New York, Silicon Valley and Paris. The firm has one of the nation’s premier advertising practices, and regularly represents advertisers in Lanham Act and consumer fraud class action litigation, as well as before the National Advertising Division (NAD). U.S. News & World Report, Chambers USA and Legal 500 U.S. consistently rank Kramer Levin’s advertising practice as among the best in the nation.
Comparative advertising has become a valuable and effective tool in targeting the growing number of cost-sensitive consumers through advertisements that contrast products’ prices and qualities to alternative brands. A comparative advertisement specifically mentions a competitor by name for the purpose of comparing the advertiser’s product or service with a product or service of the competitor. The comparison can be done directly or indirectly. When comparisons are clearly identified, truthful, and non-deceptive, comparative advertising can be a powerful advertising tool. This advertising method is not without its pitfalls. A competitor’s false and deceptive campaigns have the potential to bring serious damages to your products and marketing efforts. Online providers have attempted to resolve comparative advertising issues by offering dispute resolution options via their websites. Brand owners also have the option of pursuing claims with the Federal Trade Commission and the National Advertising Division of the Council of Better Business Bureaus. Another option is pursue false advertising claims under the Lanham Act. However, there are certain factors to consider in pursuing and winning such cases so as not to impact the business and its bottom line. In this two-hour live webcast, speakers will cite and examine cases, provide valuable insights on regulatory updates and will offer tools and best practices to win false advertising claims.
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: www.knowledgecongress.org.