New York, NY, June 26, 2013 --(PR.com
)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, announced today that it has scheduled a live webcast entitled Emerging Issues: Social Media Guidelines for Banks and Financial Institutions Explored. This two-hour event is scheduled on July 19, 2013 at 12:00 PM - 2:00 PM ET.
Social media has become an important game-changing marketing tool for businesses across industries. Banks and financial institutions are no exemption to this growing trend. The social media explosion has compelled banks and financial institutions to interact with their social media savvy clients and would-be customers in ways not previously possible. Recognizing the risks associated with the use of social media as a powerful and effective marketing method, the Federal Financial Institutions of Examination Council recently issued proposed guidance on social media use by banks, savings associations, credit unions and other non-bank entities supervised by the CFPB and other state regulators. FINRA and the SEC have also issued guidance on regulating how broker-dealers, investment advisers and their personnel use social media for business purposes. All of this guidance is aimed at ensuring that banks and financial institutions’ social media efforts (advertising, promotions and brand awareness) are in compliance with existing federal consumer protection and securities laws, regulations and policies, and rules of self-regulatory organizations, whilst minimizing legal, reputation and operational risks by establishing a robust risk management program.
As banks and financial institutions continuously embrace and rely upon the use of social media to promote their products and services and attract new customers, finance executives, marketing officers and compliance personnel must have a complete understanding of the agencies guidance and its potential impact on their businesses and customer base. In a two-hour Live webcast, a panel of thought leaders and industry experts organized by The Knowledge Group will explore the significant topics surrounding this emerging issue. They will offer substantive discussion on the following:
• Overview of the Guidance from the FFIEC and Related Consumer Protection and Compliance Laws and Regulations
• Overview of the Guidance from FINRA and the SEC and Related Compliance Laws and Regulations
• How to Create an Appropriate Social Media Policy
• Effective Ways to Identify and Monitor Risks and
• Developing a Robust Risk Management Program
• Other Regulatory Updates
Carter Ledyard & Milburn LLP
Andrea L. Marconi
National Regulatory Services
For an updated list of the faculty panel, please visit:
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Congress brings together the world's leading authorities and industry participants through informative two-hour webcasts that study the impact of changing regulations and help businesses succeed through proper regulatory compliance.