New York, NY, June 27, 2013 --(PR.com
)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, announced today that it has scheduled a live webcast entitled Comparative Advertising: Practical Guide and Best Practices in Winning Your Claims. This two-hour event is scheduled on Wednesday, August 14, 2013 12:00 pm - 2:00 pm (ET).
Comparative advertising has become a valuable and effective tool in targeting the growing number of cost-sensitive consumers through advertisements that contrast products’ prices and qualities to alternative brands. A comparative advertisement specifically mentions a competitor by name for the purpose of comparing the advertiser’s product or service with a product or service of the competitor. The comparison can be done directly or indirectly. When comparisons are clearly identified, truthful, and non-deceptive, comparative advertising can be a powerful advertising tool. This advertising method is not without its pitfalls. A competitor’s false and deceptive campaigns have the potential to bring serious damages to your products and marketing efforts. Online providers have attempted to resolve comparative advertising issues by offering dispute resolution options via their websites. Brand owners also have the option of pursuing claims with the Federal Trade Commission and the National Advertising Division of the Council of Better Business Bureaus. Another option is pursue false advertising claims under the Lanham Act. However, there are certain factors to consider in pursuing and winning such cases so as not to impact the business and its bottom line.
In this two-hour live webcast, a panel of thought leaders will discuss key issues regarding competitor’s comparative advertising. Speakers will cite and examine cases, provide valuable insight on regulatory updates and will offer tools and best practices to help you in winning your false advertising claims. A live Q&A session is also included in this event.
Merchant & Gould P.C.
William D. Schultz
Michael T. Mervis
Jeffrey A. Klein
Kramer Levin Naftalis & Frankel LLP
Norman C. Simon
For an updated list of the faculty panel, please visit:
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Congress brings together the world's leading authorities and industry participants through informative two-hour webcasts that study the impact of changing regulations and help businesses succeed through proper regulatory compliance.
Visit www.knowledgecongress.org for further information and inquiry.