Internal Marketing Guru Discusses Her Craft in Karol Fulfillment Interview
In recent years, the “internal marketing” credo -- a company thrives when its employees’ thrive -- has been a banner worn by many businesses. Long before this however, marketing guru Sybil Stershic of Quality Service Marketing was leading the charge. The fulfillment company, Karol Media, engaged this former American Marketing Association Chair to discuss her craft.
The Internal Marketing interview with Stershic, available for reposting upon request, can be found at the Karol fulfillment website: http://karolmedia.wordpress.com.
Sybil F. Stershic is President of Quality Service Marketing, (www.qualityservicemarketing.com,) a marketing and organizational advisor with more than 30 years of experience helping service providers strengthen employee and customer relationships. A leading authority on engaging employees through internal marketing, she is the author of “Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits,” a 2013 Small Business Book Award Winner in Marketing, “Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care,” and the Quality Service Marketing blog.
Karol provides storage, packaging, distribution fulfillment business solutions to e-commerce, other business, non-profits, and associations for over 36 years. www.karolmedia.com Email: email@example.com
Excerpted from the Internal Marketing story:
Karol Media: “So, you say, as an 'essence' of your Quality Service Marketing specialty, that: 'if your employees don't feel valued, neither will your customers.” How often, even in this day and age, is this internal focus overlooked in Business?'
Stershic: “Talk about the ultimate question! The good news is the relationship between employee care and customer care is publicly acknowledged; the bad news is very few organizations are intentional in how they manage this relationship. The reasons for this disconnect range from 'benign neglect' (i.e., it's just one of many 'to do' items on an already long list) to considering employees as commodities. Scott Adams recognizes the latter thinking in his book, 'The Dilbert Principle,' when he lists 'Our employees are our greatest asset' as number one in the 'top ten management lies.' ”
Karol Media, Inc., Wilkes Barre, PA, began managing 16mm film distribution for the likes of National Geographic in the 1970’s. February marked Karol Media’s 37th anniversary year. Karol is a cost-competitive storage, packaging, distribution fulfillment business solution in the Northeast, NY, Pennsylvania, and Massachusetts to e-commerce, other business, non-profits, and associations.
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