New York, NY, September 06, 2013 --(PR.com
)-- PlayCollective, a leading global strategy, insights and product group, continues its growth with the addition of two executives to its ranks, Aaron Kohn and Jennifer Wells. Both Mr. Kohn and Ms. Wells will be based in the company’s Washington, DC office.
Kohn joins PlayCollective as its Chief Development Officer & General Manager, where he will spearhead major growth initiatives for the company and oversee day-to-day operations. Kohn, an industry media veteran, was most recently VP of Corporate Strategy & Development and GM of Mobile at National Geographic, where he oversaw the creation and global expansion of their mobile business, growth of strategic partnerships, and the development of numerous award winning mobile products and services. Prior to National Geographic, Kohn was EVP of Strategy & Operations for Diggit Entertainment, an early entrant in the mobile entertainment space; and before that, served as Director of Latin America for AOL, where he helped lead AOL’s early expansion in the region.
Wells joins the company as VP of Product & Strategy, where she will focus on new product and service development and be part of the growing strategy team. Wells brings more than 18 years of experience in the development and production of interactive products and services across entertainment and education, winning numerous awards for her work. Most recently, she spent six years at PBS, where she led a wide array of product development and strategic efforts across mobile, online, games, education and video for both PBS and PBS Kids. Prior to PBS, Wells held positions at the Smithsonian and at K12, a leading educational content and service provider.
“PlayCollective is unique in its global view and approach to integrating insights, strategic development, products and partnerships to better enable clients to grow and succeed. I’ve had the pleasure of knowing both Aaron and Jennifer for many years, and I am thrilled to have such talented leaders joining the team,” said Paul Levine, co-CEO and President.
“With Jenn and Aaron, we further solidify PlayCollective’s commitment to helping companies and organizations of all sizes to envision and develop bold, innovative products and services that engage and positively impact audiences and consumers, especially in the family space,” added Dr. Alison Bryant, co-CEO and Chief Play Officer.
PlayCollective (www.playcollective.com) is a global strategy, insights and product group that partners with organizations who serve, engage and positively impact families, the next generation of consumers and their communities. The company employs an interdisciplinary approach to building, pivoting and scaling businesses and brands. PlayCollective’s team of seasoned executives, entrepreneurs, developers and researchers brings decades of hand-on experience working with major media and tech companies, OEMs, consumer brands, startups, VCs and non-profits around the world.
PlayCollective was founded earlier this year from the coming together of Dr. Bryant’s leading research insights and strategy companies, PlayScience and PlayLab, with Mr. Levine’s media and tech advisory firm, Vector Media Strategies. The company has its headquarters in New York City; offices in Washington DC, London and Barcelona; and team members and strategic partners in the France, Netherlands, Canada, and China.
Paul J. Levine
Co-CEO & President, PlayCollective
+1 (301) 537-3783