Kenyon HomeCare Consulting: Is Your Home Care Revenue Stuck in Neutral?

Kenyon HomeCare Consulting's tips to help agencies increase their home care revenue.

Seattle, WA, November 26, 2013 --( Whether your home care agency has been in business for two years or twenty years, it’s in one of the common phases of the business life cycle. You may feel like you’re about to experience a growth spurt or it may seem like you’ve reached a plateau and business is stagnant. Either way, it’s helpful to have a basic understanding of each phase of the life cycle so you can see where you are and where you’re going—and what you can do to increase home care revenue.

Once your idea for starting a home care agency has taken shape and it becomes a licensed, legal entity, it is officially in the start-up phase. You’re providing your products and services to your first customers and keeping a careful eye on cash flow. During this phase you are mainly focused on researching your market, building your brand, and establishing your customer base.

The growth phase is an exciting time for a home care agency. You build more awareness in your market, rapidly grow your customer base, and increase home care revenue. Time is in short supply, however, so it’s important to establish management systems that make the best use of your resources in this phase. This includes refining human resources and accounting processes. You develop new policies, hire new employees, and focus on building customer loyalty.

Your home care agency enters the peak phase when it is fully grown and established. You are well known in your community and have earned the trust of customers. Day-to-day operations are generally routine and profits are stable during this phase, but growth plateaus. Competition continues to emerge and with it the need to implement a more aggressive marketing strategy just to sustain your place in the market. Most agencies see their home care revenue peak at around $1.5 million during their first phase of growth, and hit their second plateau at $5 million.

If you don’t take corrective action during the peak phase, your home care agency will experience a recession. Changes in the economy, market conditions, customer preferences, and new competitors can cause sales and profits to decline in the recession phase. You must focus on reducing expenses and maintaining cash flow, and look for ways to stabilize the agency. Production and prices fall, and there is a sense of urgency and uncertainty about how to move forward.

The recession phase can be unsettling, to say the least. You may have to face some very difficult decisions about the future if you are unable to increase home care revenue. But the recession phase also presents opportunities for recovery and renewed growth. You can bounce back and make your home care agency even more profitable than it was during your first growth phase.

How Hiring a Home Care Consultant Can Help
All companies, large and small, go through these phases in one way or another—although not necessarily in this order. The important thing to remember is that you’re not alone. Hiring a home care consultant can help your agency during every stage of the business life cycle. Whether you’re thinking about starting an agency or you’re seeing revenues fall despite your best efforts, an experienced home care consultant helps you achieve your goals faster.

Home care consulting services provide you with a fresh perspective, new ideas, and a clear strategy to increase home care revenue. You can blast through the growth barriers and come out on the other side stronger than ever before. Depending on your phase in the business life cycle, a home care consultant will:
• Conduct a thorough assessment of your business processes and management systems to improve productivity
• Perform a market analysis to better understand your customers, competitors, and economic conditions
• Clarify short- and long-term goals and create action plans to stimulate growth
• Train employees and provide executive support
• Help reduce the coding errors that impact cash flow
• Create and implement innovative marketing strategies to increase customers
• Restructure your home care agency to be leaner and more efficient
• Develop strategic partnerships so you can expand into new markets

There are many options available if your agency’s growth has hit a ceiling and you want to increase home care revenue. Whether you just want to bounce some ideas off a home care consultant or you would like an in-depth, hands-on analysis, Kenyon HomeCare Consulting is here to help. Visit or call 206.721.5091 to schedule an appointment and discover the best way forward for your business.

About Kenyon HomeCare Consulting:
Kenyon HomeCare Consulting gives you a market advantage, promotes creative product development, and offers viable ways to achieve and sustain organizational and fiscal success. Through thoughtful development of customized, comprehensive solutions and hands-on assessments, we develop unique plans of action that allow you to achieve your goals and sustain success. Visit or call 206.721.5091 to learn more about Kenyon HomeCare Consulting.
Kenyon HomeCare Consulting
Ginny Kenyon