Washington, DC, November 24, 2013 --(PR.com
)-- Brand value is often hard won and far too easily lost. What a brand embodies is in large part what shapes its potential value. It is prized because of its relationship to customer retention and profits. The Harvard Business Review issued a report indicating that the average business will lose half their customers over five years. Pricing is only a small part of the reason your customers leave. U.S. Small Business Administration and the U.S. Chamber of Commerce report that only 9% of customers leave you for your competition.
Simply keeping customers could increase your profitability by 25 to 125% according to Emmet C. Murphy and Mark A. Murphy in Leading on the Edge of Chaos. They also shared that over the life cycle of customer profitability tends to increase. However increased competition can make that accomplishment an uphill battle, unless tap into the secrets of value creation.
This reality will lead more and more brands to look for new ways to cultivate brand value. One of most accessible being attention to quality in relationships with customers, staff, and partners. How to approach that as a strategic catalyst is an idea promoted and developed by WebAntiphon Group. Today the Group is facilitating support of undiscovered talent and engagement of emerging/boutique markets...this means new markets for existing and emerging businesses.
The Group's founder, Yvette Dubel, is partnering with DC Hippodrome Variety Show Entertainment founder, Kinikia, to launch Money Talks:Introduction. The soft launch of the pilot production is planned for 2014. The collaboration duo are currently finalizing the script and working to solidify agreements with strategic partners.
It's the type of strategy that is being developed for business brands using more regionally focused strategies that are deployed broadly for geographical coverage. The shift puts pressure on regional event marketing opportunities to become more innovative and better partners. Clients find the rewards of doing so pay off when approached with the wisdom of embodiment. Dubel finds obvious joy in this aspect of her work as a conceptual artist and strategy/innovation consultant.
But what does wisdom mean in business? Perhaps is not as different from the rest of life as some would imagine.
WebAniphon Group will be releasing its Special Introduction white paper "Excuse me, have we met yet?" It is the follow up to "Does being remembered matter?" Both are available for free download at http://www.webantiphon.com The most recent white paper is slightly more indepth. It gives readers strategic catalysts for innovation and brand value protection to begin exploring.