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Frost & Sullivan Scoops Two Training Journal Awards

Frost & Sullivan and Houghton received gold and silver awards for HELIX, "Best Sales Programme" - Complimentary webinar to learn how to grow an organization.

London, United Kingdom, December 06, 2013 --( HELIX, a consultative selling and management development programme, created by Frost & Sullivan in collaboration with Houghton, picked up a gold award in the ‘Best Sales Programme’ category and a silver for the ‘Best Practice in Learning Transfer’ at the Training Journal Awards. During a lavish ceremony held at the Brewery in London, Frost & Sullivan and Houghton received their trophies and congratulations from an audience of nearly 600 learning & development professionals, and industry leaders.

In a year when the entries for the Training Journal Awards were unusually high and against some very strong competition, including Phones 4U and Sky TV, the judges felt the HELIX programme was truly exceptional. The judges commented; “The programme both enhanced selling ability and achieved a significant evolution in the culture of the sales team to one which is even more consultative and customer focused than before. As a consequence sales results have increased substantially - from a level that was already regarded as successful."

HELIX brought together a disparate European sales team to sell consultatively in alignment with the company's Customer Intimacy strategy. Within 12 months of completion, the programme delivered adoption of standard sales processes, tools and systems. It also increased customer intimacy and satisfaction based on greater appreciation of value and a partnership approach. Furthermore, it generated an increase in gross margin by four times the original target, from selling higher value products and services.

“To win the award for best sales programme, and to follow this up with Silver in best learning transfer is an outstanding achievement by all involved,” commented Emlyn Middleton, Business Unit Leader for GIL University at Frost & Sullivan. “The results of this programme are testament to the quality of work and level of commitment on both sides to make this a success. To be recognised as the best is something everyone connected with HELIX can be very proud of.”

On winning the awards, Steve Taylor, President - Houghton Europe, Middle East & Africa commented: “On behalf of the team, I am delighted that their outstanding work to take HELIX consultative sales training above and beyond my expectations was recognised at the TJ awards. I have worked for several great companies over the years and had the benefit of their training, but this programme surpasses all and is truly world class.”

Frost & Sullivan and Houghton have also been selected as finalists for the Learning Awards 2014 in the ‘External Learning Solution of the Year’ category.

To find out more about their award winning HELIX programme and how their approach could help grow your organisation, why not join one of the complimentary webinars that Frost & Sullivan will be running over the next few weeks. The first online conference will take place this Friday, 6th December at 3pm GMT / 10am EST / 7am PST. To register for the webinar or for more information about targeted training and management solutions Frost & Sullivan can provide companies with, please contact Chiara Carella, Corporate Communications, at with your full contact details. You may also register to receive a recorded version of the briefing at anytime.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion
Frost & Sullivan's GIL University practice specialises in delivering performance improvement through people. Contact: or call +44(0)20 7915 7878 for more details.

About Houghton
Houghton is the world's largest and one of the longest established suppliers of specialist industrial metalworking fluids, fluid management systems and services.

About the Training Journal Awards
Established in 2006, the purpose of the Training Journal Awards is to promote excellence, best practice and innovation in Training and Learning & Development, and to highlight the importance of this area in today's business climate. This demanding area of business is arguably the critical success factor for future growth and competitiveness for many organisations.

The TJ Awards are now recognised as the premier Training and L&D event for the UK. The range of Award categories is designed to recognise the most important activities within Training and Learning & Development. Every category is open to entries from companies across the whole spectrum of industry, commerce and the public sector, and from organisations of all sizes.

Media Contact:
Chiara Carella
Corporate Communications – Europe
P: +44 (0) 20 7343 8314
M: +44 (0) 753 3017689
Contact Information
Frost & Sullivan
Chiara Carella
+44 (0) 20 7343 8314

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