FinancialForce Launches FinancialForce 360° Back Office App on Salesforce1 AppExchange

Announcing the launch of FinancialForce 360° Back Office mobile application on the Salesforce1 AppExchange that empowers businesses to connect with customers, partners and employees in a whole new way.

San Francisco, CA, January 02, 2014 --(, the company revolutionizing back office applications, today introduced the FinancialForce 360° Back Office mobile application on the Salesforce1 AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. This new application will give customers the ability to change the way front and back office interactions work through social and mobile cloud technologies. The announcement was made today at’s Dreamforce 2013 in San Francisco.

Leveraging the power of Salesforce1 Customer Platform, the first CRM platform for developers, ISVs, end users, admins and customers moving to the new social, mobile and connected cloud, will be available for test drive and deployment on the Salesforce1 AppExchange at

“At, we are committed to providing our clients with the necessary cloud technology to gain a complete 360 degree view of their customers,” said Jeremy Roche, president and CEO of “Through the Salesforce1 Customer Platform, organizations can seamlessly collaborate across departments to better service their customers from start to finish. Users will have the ability to view and manage all customer information from one place and access it from anywhere.”

"The Salesforce1 Customer Platform is game changing for developers and ISVs because it helps them build engaging, next generation apps to connect with customers in a new way," said Mike Rosenbaum, EVP, Salesforce Platform, "By opening the platform for ISVs, we have made it possible for customers to get their apps and data in one place, where everything is connected and in the context of their business."

Salesforce1 – The Customer Platform to Connect with Customers in Whole New Ways
The world is becoming completely connected. Every day millions of new products, apps and devices are connecting to the Internet. By 2020, there will be more than 50 billion connected things, from smartphones and thermostats to jet engines and cars. And behind every product, every app and every device, there is a customer. Salesforce1 Customer Platform is the new social, mobile and cloud customer platform built for the Internet of Customers - where every company can connect with their customers, employees and partners through the next generation of devices, apps and products. As the pioneer of enterprise cloud computing, is launching the next generation of the world’s #1 cloud platform, Salesforce1, for the new connected world. Now every company can connect with customers in a whole new way.

Product Key Features
The FinancialForce 360° Back Office App for Salesforce1 will give organizations the ability to:
· See 360° views of back office financial information including invoices, payments, projects and credits on-the-go
· Empower customer-facing employees to take action on back office activities, such as resending invoices and changing the finance contact information on the account
· Work across departments as a team with Salesforce Chatter and taking actions directly within the Chatter user interface

Dreamforce 2013 is the world’s largest software conference, and expects more than 130,000 people to register to attend this year's 11th annual conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,250 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional Information
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Sandra Lo
(415) 796-8414