Social Media Strategist Warns That Branding Can Backfire in New Book

Buildatribe LLC. company president, social media strategist and keynote speaker Mason Duchatschek describes how promotions designed to improve name recognition and brand awareness online can backfire and generate revenue for competitors instead in his new book “Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy.”

St. Louis, MO, January 25, 2014 --( Mason Duchatschek, keynote speaker and founder of the social media marketing and video production company “Buildatribe LLC.,” claims that marketing designed to improve brand awareness and name recognition can backfire and instead generate sales for online competitors. In his new book, “Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy,” Duchatschek describes how this happens to business owners every day, often without their knowledge.

In his book, Duchatschek reveals the specifics of an Internet marketing strategy built for small businesses that want to generate online sales and leads by capitalizing on the branding and name recognition of its biggest competitors’ products or services. “The more a big company invests in branding and name recognition offline, the easier it gets for small, web savvy competitors to siphon the leads that come from it online,” Duchatschek said.

Popular social media platforms make it possible for small companies to get information about its products and services discovered in search engines, even if they don’t have a website or advertising budget. “Because so many consumers use their mobile devices to do Internet research before making a purchase, entrepreneurs who know how to position their products or services next to the brands consumers are already looking for online often get the customers who their rivals paid to acquire,” he said. “People selling advertising don’t want to admit it, but it’s the truth.”

Additional information on his new Kindle book is available at

Note to Editor: Duchatschek Available for Interview
Buildatribe LLC
Mason Duchatschek