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Mims Distributing

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Jeff Mims of Mims Distributing Company to Participate on Brew Talks Panel on Feb. 26 at Fullsteam Brewery

Chief Sales Officer at Local Beer Distributor to Discuss Brewer and Wholesaler Relationship at Brewbound’s Upcoming Event.

Raleigh, NC, February 27, 2014 --( Mims Distributing Company, a beer distributor servicing a nine-county area in and around North Carolina’s Triangle region, has announced that Chief Sales Officer Jeff Mims will participate in a panel discussion titled “SKU (Stock Keeping Unit) Management: Navigating a Crowded Retail Landscape,” at Fullsteam Brewery in Durham, N.C., on Wednesday, Feb. 26 from 5:30 p.m. to 6:45 p.m. Hosted by Brewbound, the discussion will be moderated by its editor, Chris Furnari, and will cover how craft brewers can work with their wholesale partners to build better brands and manage new SKUs.

In his position, Jeff Mims manages more than 50 Mims Distributing staff, including 31 salespeople, eight supervisors and six managers. He joined Mims in 1995 working in the warehouse before becoming the company’s wine sales manager. When the company divested its wine division in 2000, Mims became a chain manager focusing solely on beer. He leads Mims’ efforts to become an increasingly sustainable company.

Brew Talks is a free, travelling series that aims to provide craft brewers with access to valuable insight into the branding, marketing and distribution of craft beer. To register for Brew Talks and to find out more about local craft brewing, visit

“I am excited to talk about SKU management, as it plays an integral role in the success of any business involved in the craft beer industry,” said Jeff Mims. “It is important for craft brewers and distributors to understand how to collaborate in order to properly manage their brands to improve their overall performance in each market. I look forward to speaking with the brewers and sharing best practices.”

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About Mims Distributing Company:
Established in 1964 and based in Raleigh, N.C., Mims Distributing Company provides domestic, import and craft beer brands to licensed retailers in nine central North Carolina counties – Chatham, Durham, Franklin, Granville, Orange, Person, Vance, Wake and Warren. It is the area’s distributor for all Miller brands, including Miller Lite, Miller High Life and Icehouse. Mims’ imports include Newcastle Brown Ale, Dos Equis, Red Stripe, Palm, Rodenbach, and Sapporo. It handles craft brews such as Yuengling, Sam Adams, Sierra Nevada, Lagunitas, Magic Hat and Anchor. Mims also carries cider from Crispin and non-alcoholic Arizona Tea. In 2007, Mims received the prestigious High Life Achievement Award from Miller, which recognized its top distributors in the nation. That same year, Mims also won the Newbie of the Year Award from Magic Hat as the brand’s best new distributor. In 2009, Mims was awarded Magic Hat’s Pouring Partner of the Year Award as its top distributor in the country. Active in the local community, Mims supports efforts such as the Walk for Hope and the Frankie Lemmon School. For more information, visit
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Mims Distributing
Robert Buhler

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