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Half of Competitive Intelligence Software Investments in North America Will Focus on Microsoft SharePoint in 2014-2015

Large corporations with Microsoft SharePoint web application platforms have been standardizing their software suites under SharePoint.

Helsinki, Finland, March 29, 2014 --( Large corporations with Microsoft SharePoint web application platforms have been standardizing their software suites under SharePoint. Global Intelligence Alliance (GIA), a market intelligence advisory company, predicts that half of all competitive intelligence software investments in 2014-2015 in North America will be geared towards SharePoint based products.

With a Microsoft Office-like interface, SharePoint comprises a multipurpose set of web technologies backed by a common technical infrastructure and is today, used by four out of five Fortune 500 companies. The Intelligence Plaza® software by GIA is a competitive intelligence software that is used by global companies such as DHL, BASF, Bosch, KONE and Philips Healthcare to serve over 40,000 business users around the world. GIA recently released a SharePoint-based Intelligence Plaza® application to respond to the strong market demand for SharePoint based competitive intelligence products.

“There has been a distinct shift by North American companies towards SharePoint, when acquiring competitive intelligence software. This seems to be the case for both new installations, as well as replacement investments. It really isn’t a surprise given the dominance of SharePoint as a corporate intranet platform, as is the case in the Fortune 500 segment. At GIA, we are in a good position in regards to this development, as our competitive intelligence software, Intelligence Plaza®, operates in both SharePoint and non-SharePoint environments,” says Jouko Virtanen President, GIA North America.

GIA launched their SharePoint Intelligence Plaza® in 2013, in anticipation that corporations will require their intelligence applications to run in SharePoint, not just through integrated feeds or simple SharePoint sites, as many vendors prefer to position their tools, but as an actual SharePoint software product that is fully compatible with the corporate intranet platform.

Virtanen continued, “We want our customers to have a choice. They can choose between SharePoint products and non-SharePoint products, and don’t have to build something internally, when an off-the-shelf SharePoint competitive intelligence software solution already exists.”

GIA will showcase the SharePoint Intelligence Plaza® software at the 29th Annual SCIP International Conference and Exhibition between May 5 and May 8, 2014, in Orlando, Florida.

Please email any inquiry regarding the Intelligence Plaza® or SharePoint Intelligence Plaza®. For further information, visit or send an email to

About About Intelligence Plaza®

Intelligence Plaza® is a web-based market and competitive intelligence software that automates routines and organizes your data in one storage repository, while enabling information sharing and delivery to end-users.

Developed by a team of market intelligence specialists and software specialists, Intelligence Plaza is a high quality software with easy-to-use collaboration, search and email alert features. Enjoy superior intelligence content, user management capabilities and get to create charts, benchmark and conduct trend analysis at the same time.

About Global Intelligence Alliance

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
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Global Intelligence Alliance Group
Jennifer Tow

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