Manhattan Beach, CA, January 16, 2006 --(PR.com
)-- Imagine a cashmere sweater or robe that not only delivers the luxurious comfort that only cashmere offers, but also gives you an aromatherapy treatment and sense of well-being each time you wear it. Subtle Luxury announces it’s new collection of comfort products with aromatherapy-enhanced cashmere sweaters, lounge pants, robes and blankets for Fall 2006. Subtle Luxury Comfort uses the latest micro-encapsulation technology to adhere a soothing Lavender blend to the cashmere fibers. The Lavender aromatherapy treatment delivers a constant stream that is released during movement, as the garment is worn and even lasts through standard cleaning processes. This treatment should linger with you for long-term soothing, but is never overpowering.
Cindy Freeman, co-owner and head of Subtle Luxury’s fashion design team, was inspired by her long time love of aromatherapy and quest to find products that not only feel good but also smell good, Cindy Freeman worked to incorporate the science of micro-encapsulation of aromatherapy oils with her love of cashmere. With the use of micro-encapsulated technology, these colorful, beautiful cashmere sweaters use nature’s well-known healing and comfort producers—lavender and chamomile—to benefit the surface of the skin and treat the senses. Smell is one of our most powerful senses. What we smell can have a profound impact on how we feel. Ultimate relaxation is right under your nose.
Subtle Luxury Comfort worked with Sensory Perception Technology (SPT), manufactured by IFF and distributed by Woolmark International, pioneers in micro-encapsulation that have added this beneficial delivery system to other categories like hosiery, bedding and intimate apparel. This is the first time this technology has been used in luxury sweaters knits and loungewear in the United States. SPT micro-encapsulation is applied in the finishing process of the sweater knit. And it may even extend the life of the sweater due to the moth-resistant properties of lavender.
Subtle Luxury Comfort will be available for Fall 2006 season. Buyers will be able to see the new collection line at the upcoming Lingerie Americas Show in New York City on Feb 25-27, 2006, Altman Building/Metropolitan Pavilion, 125-135 West 18th Street,Booth # L18.
About Subtle Luxury
Subtle Luxury is a fashion line of women’s sweaters and comfort wear that is designed and distributed by Nothing to Wear, Inc. Subtle Luxury Comfort line includes sweaters, blankets, cocoon jackets, and the ultimate robe in 100% Cashmere, Cotton Cashmere and Silk Cashmere blends. It is sold in over 700 better specialty lingererie and home stores throughout USA, Canada, Japan, & Europe.