San Francisco, CA, April 09, 2014 --(PR.com
)-- Mariposa Leadership, Inc. is pleased to announce consumer research expert and Principal of Portigal Consulting, Steve Portigal, will be a guest on Wise Talk, a popular monthly leadership forum for technology executives, on April 17, 2014 at 10am PT/1pm ET. In an interview with Sue Bethanis, CEO/Founder of Mariposa Leadership, Steve will share tips on planning a successful consumer research study, including the art, skill and strategy of interviewing users so that actionable insights can be discovered.
As companies sharpen their focus on the customer experience, conducting successful user research studies becomes a critical component of any company’s innovation strategy. Steve Portigal is the author of Interviewing Users and founder of Portigal Consulting, a consumer research firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. Steve’s work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.
For more information on Wise Talk and to sign up to participate in this interactive Forum, visit: http://www.mariposaleadership.com/wise-talk/registration/.
About Mariposa Leadership, Inc.
Mariposa Leadership, an executive leadership coaching firm, has served the Bay Area’s most successful companies in Silicon Valley and the SF Bay Area since 1996. High-tech and other demanding industries leverage Mariposa’s individual and executive team coaching programs to accelerate leadership performance.
Wise Talk is Mariposa’s monthly Leadership Forum hosted by CEO/Founder, Sue Bethanis. With more than 100 sessions recorded to date, Wise Talk’s unique dialogue via teleconference features informative interviews with selected experts from around the world and covers the latest in leadership topics such as strategy, customer experience, employee engagement, design thinking and other cutting-edge leadership content.
For more information, visit: http://www.mariposaleadership.com/