Retailers Report Service Improvements Due to CooLift Design by Magline

Standish, MI, June 06, 2014 --( The Magline CoolLift design combines six wheels, a lightweight aluminum frame, and integrated plastic half-pallets with a hydraulic lift. The six wheels allow for 360-degree maneuverability in store aisles, and half-pallets permit drivers to get through narrow entryways. CooLift uses end-load trailers with lift gates so drivers no longer need to climb into bays to deliver product. The result is a direct reduction in physical labor with less driver fatigue, less stress on the body, more ergonomic practices, and a reduction in overall injuries.

When looking at the total system involved in DSD (direct store delivery), one must consider the most cost-effective way to deliver products. As with bulk delivery, when orders are built by the customer, directly onto a pallet and then loaded into trailers, delivery drivers experience less physical activity, are in and out of the store faster, and orders are more accurate.

Retailers report service improvements because rear-load trailers are able to service multiple store formats, and cope with different size entryways. Product roll time is cut in half because the CoolLift eliminates picking at the account location.

More stops can be serviced by a single driver, leading to a reduction in fleet size, fewer miles driven, and a significant savings in fuel costs. The agility in handling additional SKUs and managing seasonal sales volume fluctuation without adding human resources is possible due to the capacity of rear-load trailers.

Within the retail industry, it is impossible to look at the quality of material handling processes without looking at delivery to retail outlets. Nearly three-fourths of the total costs of direct store delivery (DSD) rest with warehouse, order assembly, and delivery to retail customers. The remaining 30 percent of costs come from demand and supply planning, manufacturing, order generation, dispatch planning, and transportation.

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About Magline
Magline, Inc. ( manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Recently named one of the Great Supply Chain Projects of 2013 according to Supply & Demand Chain Executive, Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline, the manufacturer of the innovative CooLift Delivery System, allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency. Magline was named a finalist in the MHI Innovation Award. Follow Magline on Twitter at @MaglineInc.

Magline, Inc.
Andrea Horner
Marketing Manager
800-344-3646 x209
Magline, Inc.
Andrea Horner