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BrandingBusiness Dissects How Internal Tribes Are Foundational to a Company’s Success on “Expert Opinion”

Dave Logan, author of "Tribal Leadership" and co-founder of CultureSync - a business management and consulting firm - discusses the role of tribes in business organizations.

Irvine, CA, June 26, 2014 --( BrandingBusiness, a leading business-to-business brand strategy and development firm with offices in California and New York, has premiered a new installment of its "Expert Opinion" interview show. The new show features Dave Logan, author of Tribal Leadership and co-founder of CultureSync, sharing insight into how internal tribes are the foundation for a company's success - or failure.

“Dave Logan is one of the country's foremost authorities on business management, and has gleaned some very unique insight into the role that tribes play in a successful - and not successful - company,” said "Expert Opinion" interviewer and BrandingBusiness co-founder, Ryan Rieches. “Dave explains the importance of internal branding and the role of tribes, the five levels of tribes, with tips for people interested in moving up the ladder, the role of triads in effective leadership and how core values impact and influence tribes.”

Logan is co-founder and senior partner at CultureSync, a management consulting firm specializing in cultural change, strategy and negotiation. CultureSync's clients include Intel, Colliers International, American Express, Prudential and Health Net.

He also is a professor at the Marshall School of Business at the University of Southern California, where he served as Associate Dean of Executive Education from 2001 to 2004. During that time, he launched the largest training program in commercial real estate (with CB Richard Ellis), and new programs with dozens of organizations, from Northrop Grumman to numerous small cap financial institutions. Logan currently teaches leadership and negotiation in the USC Executive MBA (ranked fifth in the world) and is on faculty at the Center for Medical Excellence in Portland and the International Center for Leadership in Finance (ICLIF) in Kuala Lumpur, endowed by the former prime minister of Malaysia.

BrandingBusiness "Expert Opinion" interviews are part of the firm's online community,, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing the longtime experience-driven expertise of BrandingBusiness with an unmatched portfolio in the BtoB world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. BrandingBusiness includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.

"Expert Opinion" interviews feature the four BrandingBusiness co-founders, Ray Baird, Alan Brew, Michael Dula and Rieches, as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding, brand development and branding strategies. From BP’s five minutes of shame, to healthcare business branding strategies, to analyzing the power of differentiation, these gentlemen share their insights and knowledge of branding in today’s ever-changing business environment.

About BrandingBusiness
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies. BrandingBusiness has offices in Irvine, Calif., and New York City.
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