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Yvonne Ulmer Earns Certification in Entrepreneurial Dimensions Profile

Certified Professional Coach Among First to be Certified to Deliver Assessment Developed by Eckerd College’s Leadership Development Institute.

St Petersburg, FL, July 03, 2014 --( Certified Professional Coach Yvonne Ulmer of Coaching by Design has become certified in the Entrepreneurial Dimensions Profile™ (EDP), a new assessment instrument developed by Eckerd College’s Leadership Development Institute (LDI).

The academic team at LDI spent three years developing the assessment based on extensive research into the traits, motivations, and skills of today’s entrepreneurs. The results compare the respondent against two distinct norm groups – corporate managers and entrepreneurs – to assess the degree to which they are using an "entrepreneurial mindset."

"I’ve used a variety of personality assessments throughout my career, but none that capture the unique traits of an entrepreneur," said Ulmer. "The EDP provides valuable feedback for current entrepreneurs, those who want to start a business, and professionals who want to hone those skills for use in a corporate environment. My clients are already discovering how to embrace their strengths based on the results."

The EDP report provides scores on 14 scales across two domains: common entrepreneur personality characteristics and cognitive skills that indicate how entrepreneurs typically approach tasks. The scales measure independence, preference for limited structure, nonconformity, risk acceptance, action orientation, passion, need to achieve, future focus, idea generation, execution, self-confidence, optimism, persistence, and interpersonal sensitivity.

"We are delighted to have an executive coach of Yvonne’s caliber as part of the EDP family," said Jennifer Hall, Ph.D., co-author of the instrument and director of coaching at the Leadership Development Institute. "I admire her compassion and commitment to her clients and I am certain the EDP will help her identify those areas where she can coach her clients to success."

The Entrepreneurial Dimensions Profile is available as an individual or group report. Ulmer offers several coaching packages that include the EDP assessment at

About Yvonne Ulmer and Coaching by Design
Yvonne Ulmer is a certified professional coach who effectively balances insights from world-class personality assessments with inspiring coaching sessions that encourage her clients to meet their goals. Her clients are typically executives in mid-sized companies and large enterprises, teams in growing organizations, and human resources departments that need support for their training programs.

She holds a bachelor’s degree in Psychology from University of South Florida and a masters of education in community counseling from Georgia State University. She is a member of numerous professional associations including the International Coaching Federation, ICF-Tampa Bay, The Society of Emotional Intelligence, St. Petersburg Area Chamber of Commerce Women’s Leadership Council, and Leadership St. Pete Alumni Association. For more information, visit

About the Leadership Development Institute
Since 1980, the Leadership Development Institute (LDI) at Eckerd College has delivered high-quality, assessment-based leadership programs to thousands of leaders. As a Network Associate of the Center for Creative Leadership (CCL®) in Greensboro, North Carolina, LDI serves the needs of the national and international business community.

Because of its exceptional programs, CCL ranked fourth overall in the 2014 Financial Times worldwide survey of executive education. CCL has earned a Top 10 ranking for 13 consecutive years and remains the only institution among 75 in the survey that specializes in leadership education and research.
Contact Information
Coaching by Design
Ginger Reichl

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