AdvantaPure(R) Announces Lawrence Morano as New Eastern Regional Sales Manager; Handles Account Management and Sales for Parts of U.S. and Canada

AdvantaPure welcomes Lawrence Morano III to its team. He brings with him many years of experience recommending and selling bioprocess and laboratory equipment, with Single-Use systems as a specialty, and will help the company better service its customers and distributors of pharmaceutical and biopharmaceutical products. As Eastern Regional Sales Manager, Morano is responsible for accounts in several U.S. states and two Canadian provinces.

Southampton, PA, September 27, 2014 --( AdvantaPure, the high purity division of NewAge Industries, welcomes Lawrence Morano III as its new Eastern Regional Sales Manager. The position encompasses an expanded coverage area for the company’s pharmaceutical and biologics fluid processing products. AdvantaPure manufactures bulk silicone tubing, AdvantaFlex(R) biopharmaceutical grade TPE tubing, single use molded manifold assemblies, BioClosure(R) container closures, tubing line sets and flexible process hose.

AdvantaPure had coverage on the U.S. east coast and in Canada but determined more was needed. Its current outside sales staff was very involved with managing direct accounts close to its Southampton, Pennsylvania, headquarters.

“There are many biopharm and pharmaceutical companies in the U.S., particularly in the east,” noted Ken Baker, CEO. “In order to service them through our distribution network, we searched for someone who is knowledgeable about the industry and the products used, has plenty of experience in the coverage areas, and likes meeting people and helping them work out the best solutions for their applications.”

Morano’s region includes the Mid-Atlantic, Southeast and some Midwest areas, specifically New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Tennessee, Kentucky, Ohio, Indiana and Michigan. He will also manage AdvantaPure sales in the Canadian provinces of Quebec and Ontario.

Morano’s experience involves outside sales in bioprocess and laboratory products to the biopharmaceutical industry. He has extensive knowledge of Single-Use systems, an area on which AdvantaPure has focused for several years now. Morano holds degrees in chemistry and political science, as well as an MBA from Drexel University’s LeBow College of Business.

AdvantaPure is currently seeking sales applicants for new positions within the United States.

For more information on Morano’s role and other employment opportunities, contact the AdvantaPure team at 145 James Way, Southampton, PA 18966; phone 888-755-4370 or 215-526-2151; fax 888-258-4293 or 215-526-2167; e-mail:; or visit

About AdvantaPure and NewAge Industries(R)
The AdvantaPure division of NewAge Industries is ISO 9001:2008 certified and specializes in high purity tubing, hose, single use systems, manifolds, and other molded components for the pharmaceutical, biomedical, food, beverage, and cosmetic industries. All products are manufactured, stored, and shipped using the cleanest methods possible to ensure unsurpassed product purity.

In business since 1954, NewAge Industries manufactures plastic and rubber tubing in both reinforced and unreinforced styles. The company offers one of the broadest product lines of tubing and fittings in the U.S., provides extensive custom extrusion and fabrication capabilities, and services customers worldwide. Automated product identification systems, including gamma-stable RFID tags and labels, are offered by NewAge’s Verigenics(TM) division. In 2006, NewAge initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its employees and customers.

AdvantaFlex(R), BioClosure(R), NewAge Industries AdvantaPure(R), Verigenics(TM), and NewAge(R) are trademarks of NewAge(R) Industries, Inc.
NewAge Industries-AdvantaPure
Ann Phy