NewAge(R) Industries Promotes from Within for Director of Sales Position; Responsibilities Include Sales Objectives, Productivity and Effectiveness

Michael R. Allard has been promoted to Director of Sales for NewAge Industries, Inc. Previously Allard was the company’s Global Sales Manager for its AdvantaPure(R) high purity products. In his new role, he will work with other department directors to plan, prioritize and attain NewAge’s goals. Allard will also be responsible for managing and staffing the sales team, establishing and achieving departmental targets and working with key customers and distributors.

Southampton, PA, October 16, 2014 --( NewAge Industries announces the promotion of Michael R. Allard to Director of Sales. A four-year employee, Allard previously held the role of Global Sales Manager for the company’s AdvantaPure(R) high purity products division.

“Mike is a key asset to the company,” stated Ken Baker, CEO. “He has complete understanding of how we want to progress, both with product development and sales growth, and has the knowledge and strategic ideas to help us get there.”

In his new position Allard will oversee sales for NewAge Industries’ industrial tubing and hose and for AdvantaPure’s biopharmaceutical tubing and Single-Use technologies. He will remain a visible key team member, meeting with customers and distributors and using his application engineering skills. Allard will also work with other company department leaders on corporate planning and implementation and will be responsible for all sales team staffing.

Additional duties include:

- Responsibility for the productivity and effectiveness of the sales team
- Develop sales strategies to meet overall company objectives
- Develop department budgetary requirements
- Monitor customer, market and competitor activity and provide feedback
- Compile information and data related to customer and prospect interactions
- Manage key customer relationships and participate in partnership opportunities

Prior to working with NewAge Industries, Allard’s employment included sales management positions at biotechnology and pharmaceutical component distributors, international sales at a semiconductor equipment manufacturer and sales representation and management at companies involved with plastics, instrumentation and sensing devices. He holds a Bachelor of Science degree in Marketing and a master’s in Business Administration, both from the University of Massachusetts.

NewAge Industries is currently seeking applicants for its AdvantaPure division to fill new sales positions within the United States.

For more information on Allard’s role and the company’s other employment opportunities, contact the Fluid Transfer Specialists(R) at NewAge Industries, Inc., 145 James Way, Southampton, PA 18966; phone 800-506-3924 or 215-526-2300; fax 800-837-1856 or 215-526-2190; e-mail:; or visit

About NewAge Industries
In business since 1954, NewAge Industries manufactures plastic and rubber tubing in both reinforced and unreinforced styles. The company offers an overall product quality rating of 99.8%, provides custom extrusion and fabrication capabilities, and services customers worldwide. NewAge Industries maintains a large inventory and prides itself on same-day shipment of 99% of orders for its core product lines. In 2006, NewAge initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its employees and customers.

The AdvantaPure(R) division of NewAge Industries is ISO 9001:2008 certified and specializes in high purity tubing, hose, single use process manifolds and systems, and other molded components for the pharmaceutical, biomedical, food, beverage, and chemical industries. All products are manufactured, stored, and shipped using the cleanest methods possible to ensure unsurpassed product purity. Automated product identification systems, including gamma stable RFID tags and labels, are offered by NewAge’s Verigenics(TM) division.

NewAge(R), NewAge Industries AdvantaPure(R), Verigenics(TM), and “Fluid Transfer Specialists(R)” are trademarks of NewAge(R) Industries, Inc.
NewAge Industries-AdvantaPure
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