Chicago, MA, January 13, 2015 --(PR.com
)-- Arcadia Communications Lab has gone live, launching a new website that gives business and institutional leaders access to its thought-leadership, collaborative experiments, and discrete reputation-building programs on privacy or innovation.
“Privacy is the emergent challenge in 2015, yet there aren’t any communications solutions that integrate compliance and cybersecurity with stakeholder needs,” explained Jonathan Salem Baskin, Arcadia’s founder and president. “Innovation is something that everyone declares, which means it’s impossible to own, let alone connect back to real operational benefits.”
“We’re exploring answers to these challenges, and working with agency partners to help clients engage and differentiate. Think of Arcadia as MIT Media Lab meets Leo Burnett.”
Free membership in Arcadia’s Privacy and Innovation Labs allows members to access its cutting-edge insights, opinions, and curated content from across the web. Members can also contribute queries or their own thought-leadership for inclusion in the labs’ communications. An interactive, moderated online community and historic content archive are in the works.
Registration is easy at the company’s website, where visitors also can explore Arcadia’s Privacy Design and Innovation Narrative communications program offerings.
“For many institutions, privacy is spread across legal, technology and marketing, which means its mostly managed as a risk or cost by each area,” Baskin continued. “Our privacy design methodology looks at it as a core governance tool, and then we translate it into actions that build stakeholder loyalty and increase reputational value.”
He continued: “When it comes to innovation, if you have to say it, you’re probably not doing it. We assess operations, find what’s unique, and then produce communications that unlock that latent value by engaging stakeholders in a proprietary innovation narrative.”
Baskin is an outspoken thought-leader on both topics: He’s authored seven books on business, marketing and culture (his 8th will be about privacy, entitled "The End of Anonymity"), writes on privacy and innovation for Forbes and Linkedin, and is frequently quoted in the media. He is developing a Cybersecurity & Privacy Design curriculum for Northeastern Illinois University, and is a Senior Fellow Emeritus at the Smithsonian Institution. Baskin possesses 30+ years of experience building major brands worldwide.
Arcadia, founded in 2003 (as Baskin Associates, Inc.), is headquartered in Chicago, IL, and boasts a People Network that totals nearly twenty varied experts in eight cities on three continents. It is partnered with a number of complementary businesses that offer big data insights, mobile apps, law, CRM, publicity, events and marketing services.