Industry Veteran John Francis Joins Market Performance Group

Princeton Junction, NJ, January 14, 2015 --( Market Performance Group is pleased to announce that John Francis has joined the organization as Executive Vice President, Business Development. Francis has over 20 years of experience in the Consumer Health industry that includes extensive, first-hand involvement in business and strategy development and implementation in an increasingly competitive retail environment.

Prior to joining MPG, Francis served as Chief Commercial Officer for PL Developments, a leading supplier to the US store-brand market, where he was responsible for all commercial activities – sales & marketing, business development, commercial analytics, project management – as well as being a member of the company’s Leadership Board. “John’s background makes him a terrific addition to the team,” says Marc Greenberger, MPG Managing Partner. “Our clients are facing rapidly-changing and highly challenging marketplace conditions and John’s first hand experiences on both sides of the manufacturer/retailer equation uniquely position him as a valuable resource.”

Francis has expertise in several key areas that will positively impact the value that MPG can offer its clients. This expertise includes Rx-to-OTC switches, business development, manufacturer and retailer development, channel strategy development, cross-functional business planning, and sales development. Francis will bring this experience and insights to MPG Strategy Consulting clients, leveraging industry knowledge to help solve client issues and create new opportunities for growth.

“For me, MPG is a fantastic next step in my career. I was attracted to MPG based on the impressive team of industry veterans, as well as their world class capabilities in strategy development and analytics, which allows MPG to bring significant value to clients,” states Francis. “I truly enjoy working with manufacturers and retailers in identifying and executing on mutually valuable opportunities, and I am excited to be part of the MPG team.”

About Market Performance Group
Market Performance Group (MPG) is an innovative consulting and sales management services company that specializes in helping consumer product companies define a better path forward to accelerate growth and profitability. For over 10 years, the company has developed an extensive track record of driving success for clients by leading them from market strategy to in-market reality. The MPG team of industry veterans each have over 20 years of achievement working for the world’s largest retailers and manufacturers, bringing consumer products to market, expanding channels of distribution, building brand equity, driving greater organizational efficiency, and developing effective consumer, category and retail strategies based on complex market realities. Using best practices and proven expertise, MPG delivers top line growth and bottom line results for manufacturers and retailers alike through its Strategy Consulting and Sales & Retail Services Teams. For more information, go to
Market Performance Group
Judy Chang Cody