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Bradley and Montgomery Wins Digiday Video Award for Its Microsoft Work

Santa Monica, CA, January 18, 2015 --( Bradley and Montgomery (BaM), an independent creative agency helping brands inspire audiences to take action, has been named a winner of the 2014 Digiday Video Awards in the Best Video Campaign (B2B) category for work completed for the 2014 Microsoft Exchange Conference.

BaM, which has worked with Microsoft since 2006, developed a series of videos for the Keynote Address of the Microsoft Exchange Conference, the only gathering exclusively for Exchange email administrator that brings together thousands of professionals to learn, share ideas and socialize. Each video was shot in a style that best illustrated the topic to be discussed next within the 90-minute speech, and was done in a way to appeal to the unique sense of humor of the audience (IT administrators). Videos included:
· Man On The Street: This video played early as part of the welcome message to the attendees reminding them of their unique, but often misunderstood role in the organizations’ they help keep running smoothly.

· Ex Ed: This video was shown before the discussion about new innovations and integrations of software that many Exchange Administrators were nervous about. The humorous video lightened the mood and reassured the crowd.

· Exchange through the Ages: From modest beginnings, to the wondrous future of business communications, this parody video triumphs the accomplishments of the Exchange teams and the IT administrators at the conference. The video features comparisons from daily business communication friction, to reimagined historic evolutionary advancements, like the invention of the first written language.

“This was an opportunity for BaM to flex our creative muscle and develop content that would resonate with a very specific audience,” said Mark Bradley, principal of Bradley and Montgomery. “The videos created an experience for the audience that worked to not only bring humor to the keynote address, but also introduce the speaker’s primary talking points. We’re thrilled to receive the recognition from Digiday for that effort.”

Media company and publisher Digiday presented the award to BaM during its Digiday Video Awards Gala in New York City on Jan. 15.

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