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B2B Media Industry Revenue Grew 2.7% in Q3 of 2014


Online Ad Revenue Contributes the Most to B2B Quarterly Revenue, which Reached $6.75 Billion.

New York, NY, February 14, 2015 --(PR.com)-- The results of the Business Information Network (BIN) Report for the third quarter of 2014 were released by the Association of Business Information & Media Companies (ABM) – a division of the Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries. ABM’s report finds that total quarterly revenue for U.S. B2B media and information companies reached $6.75 billion for the third quarter of 2014 – up 2.7 percent compared with industry revenue for the same period in 2013.

ABM’s report finds that this revenue increase can be attributed to the growth of digital advertising revenue, which rose 17 percent year-over-year. In addition, business information services, while the smallest contributor to total revenue, rose a healthy 7 percent for the third quarter of 2014 compared with the third quarter of 2013. Important factors contributing to this growth include an improved economy and significant company investment in business information.

"Digital brands play an increasingly important role in the overall B2B media industry and represent an ever-growing share of overall industry revenue," said ABM and Content Division Managing Director Mike Marchesano. “The BIN report for the third quarter of 2014 reflects the success of the B2B media industry’s digital solutions as well as the continued strength and value of online advertising.”

Commenting on the rise in data service revenue, SIIA Business Information Council Chair Bill Ault said, “2014 was a strong year for the U.S. economy, and large companies were not shy about making significant investments in data, which many of them see as their future. Data, big or small, is viewed as a ‘must have’ in many instances.”

Revenue from print advertising contracted for the third quarter, falling 4.2 percent for 2014 compared with the third quarter of 2013. However, this was a smaller decline than the 4.7 percent decrease comparing Q3 2013 to Q3 2012. Furthermore, print advertising revenue in certain verticals grew in the third quarter for the third quarter of 2014 compared with the third quarter of 2013. The Aviation, Aerospace and Military category experienced 10.6 percent growth, while the Automotive category grew 7 percent. Revenue for B2B events, including both trade shows and conferences, was essentially flat.

The ABM BIN Report measures four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; and business information products and database services (data).

To compile its BIN Reports, ABM tracks business media revenue for print, digital, event and data channels on a quarterly basis. To access BIN data for 2014 and subsequent years, visit http://www.siia.net/Divisions/ABM-AssociationofBusinessInformationMedia/Resources/BINReports.aspx.

About ABM
Founded in 1906, ABM is positioned at the center of the global b-to-b ecosystem. As the only industry association focused on the entire b-to-b business model - data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Now a division of the Software and Information Industry Association, ABM is home to 200-plus member companies who reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues. For more information, visit www.siia.net/abm.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
Contact Information
SIIA
Allison Bostrom
202-289-7442
Contact
www.siia.net

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