Winnipeg, Canada, April 17, 2015 --(PR.com
)-- Execs in the Know, global network of Customer Management Professionals, and Social CRM innovators, Digital Roots, have announced the release of the newest installment in their Customer Experience Management Benchmark Series (CXMB). The 2014 Corporate Edition is a resource for customer care professionals, looking to enhance their customer care program, improve brand opinion, and drive customer satisfaction.
The CXMB 2014 Corporate Edition is the fifth release in the wider collection, and the third of the Corporate Edition reports. As with previous releases, the objective is to cultivate a deep understanding of industry norms and best practices, while simultaneously providing customer experience professionals with a baseline to measure their organization’s own strategies and activities against.
“The Corporate Edition of the CXMB Series provides great insight into current trends and best practices in Customer Care,” said Carol Brolley, Vice President of Operations Global Business Services at UPS. “With feedback from other like-minded professionals, the report helped me understand how companies are investing and prioritizing their customer experience and channel strategy efforts. An added benefit in this year’s report is the comparison of the consumer’s view to the corporate responses, very enlightening. This is the best benchmarking report that I have seen for Customer Care Executives.”
The 2014 Corporate Edition of the CXMB Series includes key analytics on customer experience, segmented by channel of care. Sections of the report include Operational and Strategic Insights, Team Composition, Fortune 500 Findings, and Connected Consumer Comparisons to name a few. Brands that participated in this year’s survey include FedEx, Deloitte, Costco Wholesale, UPS, CIBC, TXU Energy and many more.
The report is available for purchase at http://www.execsintheknow.com/cxmbseries/2014-corporate-edition/
About Execs in the Know
For over 15 years, Execs in the Know has built a reputation of excellence in the Customer Management Industry and a worldwide community of over 50,000 Customer Experience Professionals. Execs in the Know connects people to engaging industry content, thought leadership, current trends, peer-to-peer collaboration, networking, and industry employment opportunities. Examples of this can be seen at their Customer Response Summit events, roadshows, webinars, workshops, Blog Talk Radio segments, Industry Benchmarking Series, blogs, thought papers, and social communities.
About Digital Roots
Digital Roots is changing the game of customer relationship management in social media with proprietary software and a simple objective — to help brands establish roots in a digital world. Since 2009, they’ve used their passion to position brands everywhere customers communicate online, so they can build relationships and improve business results. Their dedication to innovation and excellence is reflected in everything they do, from their customized products to their end-to-end program management. Digital Roots aims to connect relevant brands with their customers and prospects… whenever, and wherever they are talking online.
As more businesses leverage social media channels for PR, marketing and customer care, the need for efficient, effective social CRM products and services is increasing. Digital Roots helps companies realize and boost the results they need and want for increasing revenue, improving retention and protecting their reputation.
Director of Marketing and Brand Experience