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Joanne Furtsch, Director, Product Policy/CIPP, TRUSTe to Speak at Knowledge Congress’ Live Webcast

New York, NY, May 13, 2015 --( The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Joanne Furtsch, Director, Product Policy/CIPP, TRUSTe will speak at a 2-hour webcast entitled “The Children's Online Privacy Protection Act (COPPA): Updates in 2015 LIVE Webcast” This two-hour event is scheduled on May 21, 2015 from 12:00 pm - 2:00 pm (ET)

For further details and updated list of speakers, please visit:

Event Synopsis:

During the 1990s, the Internet became a major source of products and services for adults and children; by 1998, approximately 10 million US children were using the Internet. The design of web browsers enabled the collection of information about Internet users and un-scrupulous marketing to children and the collection of their personal information led to calls for legislation.

The Children’s Online Privacy Protection Act of 2000 (COPPA) protects the privacy of children under the age of 13 by requesting parental consent for the collection or use of any personal information of children through a company website. It requires a website operator to determine the age of users under 13, obtain verifiable parental consent a priori, and to post a clear and detailed privacy policy describing the information collected from children and its potential use.

Critics claim that the FTC’s verification methods – facsimile and mailing of signed forms, credit card numbers, or forwarding digital signatures by e-mail – are too in-adequate, slow, costly, and cumbersome. In addition, children may circumvent the restrictions, and the process exposes parents to risk of credit card fraud. Some sites must comply despite not selling to children (e.g., First Amendment issues of the right to communicate anonymously also come into consideration. Recently, the FTC has not adequately enforced COPPA or has failed to act promptly.

In a two hour, live webcast, a panel of thought leaders and practitioners assembled by The Knowledge Group will discuss the most significant issues, ambiguities, and latest updates of The Children’s Online Privacy Protection Act (COPPA).

Key issues include that will be covered in this course are:

- COPPA Rules
- Protecting Children’s Personal Information
- Compliance Risks
- COPPA Enforcement
- Regulatory Developments

About Joanne Furtsch

Joanne Furtsch is a leading expert in global online privacy practices spanning website, advertising, mobile and application privacy with deep specialization in privacy laws and regulations including COPPA and European Union Safe Harbor compliance. Joanne is currently Director of Product Policy at TRUSTe the leading data privacy management company. Joanne joined TRUSTe in 1999, and oversaw many operational, policy and product functions, and is responsible for TRUSTe’s program requirements that define the basis of the privacy certification products and operations.

Joanne has contributed extensive practical expertise on a number of ground-breaking services and products TRUSTe offers to customers, including TRUSTed Data Collection certification, European Union Safe Harbor Seal program and the Trusted Downloads Program that all help businesses enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Most recently, she has played a crucial part in developing content for TRUSTe’s Data Privacy Management Platform, which enables effective privacy management across the enterprise. Joanne has also been involved in developing TRUSTe’s newer certification offerings including the APEC Privacy Certification program, and the EDAA Trust Seal.

About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers privacy compliance and trust by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels.

Their SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Their DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress is a series of live webcasts produced by The Knowledge Group, LLC, which examine trends, regulatory, and technology changes across a variety of industries. Its mission is to produce unbiased, objective, and educational live webcasts that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format.

The organization brings together the world's leading authorities and industry participants through informative two-hour webcasts to study the impact of changes and emerging trends. Hear from leading government officials/regulators, key thought leaders, and industry experts objectively analyze the latest trends and issues and their impact on industries.
Contact Information
The Knowledge Congress
Thomas LaPointe, Jr., Executive Director
Therese Lumbao, Director
Account Management & Member Services

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