Chicago, IL, May 30, 2015 --(PR.com
)-- Second only to social media, e-newsletters are used by 83 percent of business-to-business organizations, according to 2015 research from the Content Marketing Institute.
Despite their popularity, the same marketers indicate e-newsletters as only the eighth most effective strategy of all their content marketing initiatives.
There are some organizations, however, that put their email newsletters to work more efficiently. Announced recently, The Web Marketing Association has honored those organizations with 2015 Internet Advertising Competition Awards.
Website Magazine, the leading publication for Internet professionals, took home Best Marketing Online Newsletter campaign for its free e-newsletters covering e-commerce (Monday), search engine optimization (Tuesday), social, local and mobile (Wednesday), Web design and development (Thursday), hot trends (Friday) and the Web’s movers and shakers (Sunday).
“We’re honored by the award from The Web Marketing Association, which we’ve had a longstanding mutual respect for,” said Website Magazine General Manager David Ruiz. “Website Magazine’s advertising and editorial staff works diligently and tirelessly to fill our e-newsletters to the brim with articles, whitepapers, e-books and other content that our readers will find timely, as well as actionable and thought provoking. Each and every one of our six weekly newsletters provides Internet professionals with best practices, technology solutions and other tools to propel their digital presences forward to not only improve their bottom lines, but also meet and exceed end-users’ expectations.”
In addition to its e-newsletter topics, Website Magazine offers Web coverage in other areas such as software, advertising, the local Web and analytics, among other focuses. WebsiteMagazine.com is also where Internet professionals will find its monthly digital edition (also available in print), job boards and Web-oriented resources (like webinars and videos).
To sign up for any (or all) of Website Magazine’s free e-newsletters, visit http://wsm.co/webscoop15. For those interested in advertising in any of Website Magazine’s award-winning e-newsletters, email firstname.lastname@example.org.