LiceDoctors Lice Removal Service Sees Steep Rise in Incidence of Head Lice in Los Angeles Area and Advises Parents to "Go Natural" with Treatment

LiceDoctors Lice Treatment and Nit Removal Service reports that it is getting a record number of calls from families in the Los Angeles area who are battling head lice. Many have tried to eradicate the lice using chemical treatments which have failed to do the job. LiceDoctors recommends that infested families stay away from chemical treatments as lice have become resistant to them and they may have unpleasant side effects. LiceDoctors offers a tried and true all natural protocol that works.

Los Angeles, CA, June 02, 2015 --( Wendy Beck and Karen Sokoloff, owners of LiceDoctors Lice Treatment and Nit Removal Service, are on a mission. As lice treatment veterans, they have seen thousands of cases of head lice that are still active after having been treated with chemical shampoos.

“Increasingly, we are seeing clients who have used chemical products, and still have live bugs which is cause for concern,” according to Beck. "Today’s head lice have morphed into creatures that are now dubbed super-lice by lice experts due to their increasing heartiness. The lice laugh at these products."

Evidence is mounting to support this. Walk into any drug store in the country and you are likely to see considerable shelf space dedicated to head lice chemical treatments, much to the consternation of these and other head lice experts. The owners of, a leading national head lice treatment service, have long maintained that common chemical treatments for head lice removal, which are known as pediculicides, are becoming less effective in eradicating head lice. If individuals require head lice eradication, they should conduct some due diligence on their own behalf regarding the different treatment methodologies.

The National Pediculosis Association in Newton, Massachusetts,, the leading public advocacy organization in the US, has a web site that lists several studies showing lice resistance to a variety of pediculicides. Fran Altschuler, president of the organization, stated at a conference in Stockholm that, “while chemical treatments, pediculicides, and broad spectrum antibiotics develop resistance and potentially adverse health effects, nothing compares to the kindness of a comb.”

The Center for Disease Control in Australia (CDC) released a finding that increasing resistance of lice to (chemical) products and concerns about toxicity and side effects supports possible changes in lice treatment recommendations. Examples include changes from chemical treatment to non-chemical lice treatments including occlusive head lice products, as well as combing.

LiceDoctors uses a combination of occlusion (suffocation), combing, and manual extraction. The company employs a safe and effective olive oil based protocol and then hand picks remaining nits from the head. Clients are directed to do a follow-up plan that was developed 20 years ago and copyrighted by the company’s medical director, Dr. Stephen Beck.

“Our plan is 100% safe and 100% effective,” states Sokoloff, "Since families who use chemical head lice treatment products often end up trying a variety to get one to work, and often end up missing school and work, and spin their wheels doing loads of laundry, it often is less expensive to call a professional lice removal service as soon as you first discover head lice in your child.”

In Los Angeles, cases have been reported in Long Beach, Agora Hills, Simi Valley, Encino, Santa Monica, Sherman Oaks, Hollywood, Burbank, Pasadena, Anaheim, and many others. According to Beck, the incident is going to continue to rise over the summer months. That is what has happened in every one of the 20 years that I have been treating families. As children play together informally or at camp, they transmit lice to their friends. That is why it is important for us to get the word out to parents that there are safer, more effective ways to get rid of head lice than applying chemical treatments.

LiceDoctors can be reached in the Los Angeles area at 310-923-9787. LiceDoctors also makes house calls to families in California in the Inland Empire, Marin and Solano counties, Orange County, San Francisco, San Jose, San Diego, Sacramento and Santa Barbara and Ventura County. For further information or to make an appointment for an in-home visit, call 800-224-2537 or visit or LiceDoctors has treated over 150,000 clients successfully and has an "A" rating with the Better Business Bureau.
Wendy Beck