Calgary, Canada, November 29, 2007 --(PR.com
)-- Calgary-based Taiga BioActives Inc. has entered into a strategic partnership with fellow Calgary based firm Tech Avenue Ventures Corp. (TAV) to accelerate commercialization of Taiga’s branded line of oral and topical skincare products and execute its strategy to build an integrated specialty natural products company. Taiga’s first over- the-counter product is slated to launch under its new brand before the end of 2007.
“This alliance has enabled Taiga to continue its focus on growth and innovation in the naturals segment, while TAV has provided key strategic and operational input to enhance, streamline and support the overall go to market strategy,” according to John Hiebert, Taiga BioActives’ President and CEO.
TAV principal Nancy Markley says, “There are exciting prospects for Taiga and its forthcoming line of performance naturals in the personal care industry. As an emerging company, Taiga has tremendous growth potential, a management team that has demonstrated its ability to execute and products that deliver real consumer benefits. This gives them a significant leg up on less nimble and less innovative organizations, and we’re proud to help drive that growth.”
Both leaders expect that the alliance will have a strong impact on the Alberta community, as well as North American consumers. “We strive to facilitate the development of successful Albertan companies, and TAV is committed to advancing life sciences commercialization in Alberta and bringing innovative technologies and products to a global stage,” Markley adds.
The announcement follows on the heels of a commitment of the Province of Alberta to make Alberta a more attractive place to invest as articulated in its task force report on Value-Added and Technology Commercialization
About Tech Avenue Ventures
Tech Avenue Ventures Corp., incorporated in December 2005 and based in Calgary, Alberta, Canada, is a venture development company focused on accelerating the commercialization of high value consumer and medical products. TAV is leveraging its life sciences management expertise in the areas of sales and marketing, research and development, manufacturing, and intellectual property to guide the development and commercialization process and build profitable companies. More information can be accessed at www.taventures.ca.
About Taiga Bioactives
Taiga Bioactives Inc., headquartered in Calgary, Alberta, Canada, is a specialty natural products company, marketing branded consumer products with functional plant-derived active ingredients. Taiga is committed to developing high performance natural treatment options for a range of oral and skin care applications in personal care, over-the-counter and prescriptions markets. These products are marketed in retail channels through Taiga Distribution CDA, Inc. in association with leading distributors across Canada. More information can be accessed at www.taigabioactives.com
Business Contact: Nancy Markley, Ph.D.
Tech Avenue Ventures Corp.
Taiga BioActives Inc.
Media Contact: Rodger Roeser, APR
Eisen Management Group