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weholi Appoints Fermin Cruz as Vice President of Sales and Marketing, Americas

Orlando, FL, June 12, 2015 --( weholi, the new online marketplace for timeshare owners to rent and sell their vacation weeks has tapped Fermin Cruz to open their US operation as their new Vice President of Sales and Marketing, Americas. Cruz brings a strong track record for driving growth and building business in global markets having just come off of a 9-year tenure with DAE (Dial An Exchange) an Australian Timeshare Exchange company as their VP, Americas Region and before that with ICE Gallery as Executive Director of Latin American Business.

“We are excited to have Fermin join us as we launch our business into the largest timeshare market in the world," says Thorsten Wieting, Founder and CEO of weholi. “We have worked hard to build a safe, transparent, and easy to use online community for owners to present their offers directly to renters and we are looking forward to expanding our business.”

Cruz states, “I am looking forward to working with the weholi team. The Share Economy movement is growing and we need to embrace a new way of drawing a new generation of potential owners into resorts while helping current owners stay engaged and paying maintenance fees. weholi is building a platform and community to help do that. It’s exciting.”

Wieting continues, “While rental channels are abundant, few online travel agencies specialize in condominium and timeshare rentals. Even less have created a true peer-to-peer consumer environment in which the owner and the renter are transacting online without third party intervention or high commissions to pay. We believe Fermin’s experience in working with resorts, management companies, Home Owner Associations and directly with timeshare owners adds tremendous value to our efforts to grow quickly.”

Switzerland-based weholi is an online marketplace for vacation owners and vacationing consumers to come together in a safe, transparent environment to conduct peer-to-peer rentals and sales of vacation stays. The easy-to-use platform offers all types of vacation accommodations, including timeshare resorts, private residences, fractional ownership, and serviced apartments and condominiums. weholi provides a much-needed outlet for owners of vacation properties who are looking to rent their properties out to consumers looking for an excellent deal in more than just a hotel accommodation. The company is strategically positioned to engage the next generation of vacation owners, offering a low-cost marketing channel that delivers new prospects to vacation properties at a fraction of the cost of traditional rental channels. For more information, visit
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