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FinXL Launch a New Brand to Take on Digital Giants

FinXL are an established provider of IT professional services within the Australian marketplace and will be launching a new digital division called XL digital to take on more established players in the sector.

Sydney, Australia, October 09, 2015 --( One of Australia’s leading mid-tier IT professional services providers, FinXL, part of the Finite Group of companies, has today launched a new competitive brand into the digital services sector, called XL digital. The new FinXL brand complements FinXL’s established service lines and aims to increase competition in the fast growing market for digital transformation services.

With this initiative, FinXL are looking to capitalise further on their existing share of the emerging digital services sector. Their 160 strong specialist team of digital Consultants are already heavily engaged in delivering large digital transformation projects, supporting many leading enterprise and government organisations.

While establishing a new brand in the sector may be a challenge, XL digital are confident that, with the backing of their highly experienced Consultant team, strong management led by Regional Manager Paul Jewell and Senior Client Manager Trevor Churchley, and with many successfully completed projects already under their belt, they have a bright and promising future.

Paul Jewell: “The reason for the brand launch now rather than earlier in the year, has been the emergence of a more competitive landscape in digital solutions. Current providers in the sector often focus too heavily on the strategy part of digital services engagement, yet fail to provide the depth of resourcing, skills and digital / technical knowledge to deliver large and often complex digital solutions on time and within budget.

"This new brand will speak directly to those Managers responsible for the delivery of enterprise level digital solutions across mobile and online for their organisations, ensuring good value for money. We know that retaining the Consultancy who helped develop the digital strategy can be very expensive when rolling out the end product. XL digital aims to offer a cost effective delivery solution without compromising on quality or alignment to strategic thinking. This is really where we excel.”

FinXL’s existing business is in great shape, having grown when others in the IT professional services marketplace have faltered during the GFC. Its move further into the emerging digital sector is a clear indication that the digital economy is an essential area for future business focus and growth.

Positioning themselves with a strong new digital brand should enable their digital division to thrive further with a new identity and focus. For those clients seeking a more competitive solution for the roll out of their digital strategy, XL digital is a welcome new arrival to the Australian digital consulting marketplace.

FinXL has a team of over 600 specialist technology Consultants within Australia and has an excellent track record of success in establishing and developing market share in new and emerging sectors. FinXL is an Australian owned and operated company and an ABA100 Winner of the Australian Business Award for Service Excellence in 2015, and for Enterprise in 2014.
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Paul Gilbert

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