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Laughlin Constable

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Industry Vet Michael Baer Joins Laughlin Constable as Its First Chief Marketing Officer

Baer has driven growth and account wins for a number of large national and independent agencies.

Milwaukee, WI, October 28, 2015 --( Michael Baer, an advertising veteran who has driven growth and account wins for a number of large national and independent agencies, has joined Laughlin Constable as its first chief marketing officer. Laughlin Constable is a national, full-service branding agency with offices in Chicago, Milwaukee, New York and New Jersey. Baer will split his time primarily between the Chicago and Milwaukee offices.

“Michael’s well-rounded executive, account management and new business experience will bring great value in helping to make Laughlin Constable more visible in the industry,” said Mat Lignel, president of Laughlin Constable. “He’s a respected thought leader whose understanding of market dynamics in a number of industries on both the agency and client side is unmatched. He’ll be able to leverage all of our offices and offerings in leading new business development.”

“I’m excited to join Laughlin Constable. They’ve been growing, winning new business, expanding capabilities and building on solid strategy and long-term client relationships,” said Baer. “They’ve been a leader in digital development and production and integrating various disciplines on behalf of clients. I’m looking forward to taking advantage of the momentum and continuing that growth.”

Baer comes to Laughlin Constable from mobile ad/tech start up Digital Factory in Chicago, where he was CMO. He previously served as general manager of Fathom Communication’s Chicago office, where he won the Hunter Fan Company account shortly after becoming GM of that office and overseeing organic revenue growth of 15-20 percent for existing clients. He also held senior management positions at Starcom and Cramer-Krasselt in Chicago and at Lowe & Partners and Foote Cone & Belding in New York. A University of Virginia graduate, Baer is a contributing columnist for Talent Zoo, MediaPost’s Marketing Daily, Street Fight and is the creator of the Stratecution blog.

“Laughlin Constable is doing a lot of great, smart and diverse work for a variety of clients and it’s built on a great foundation,” said Baer. “It’s a dynamic time because Steve Laughlin and Mat Lignel have a desire to bring in new talent and thinkers. I’m eager to help them grow an agency with a proud history and an even more exciting future ahead of it.”

Laughlin Constable
Laughlin Constable has been providing integrated marketing services to its clients for nearly 40 years. With offices in Chicago, Milwaukee, New York and New Jersey, the agency provides Full-Circle Branding™ solutions, including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $250 million. The agency's clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, Paris Presents, Palermo Villa and Bright Start/Oppenheimer Funds. For more information, please visit, Constable or follow LC on Twitter @LaughlinOutLoud.
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Laughlin Constable
Patrick McSweeney

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