Southern Imperial, Inc. Names New Vice President, Sales and Marketing

Rockford, IL, December 05, 2015 --( Bill Seering has recently been hired as Vice President, Sales and Marketing at Southern Imperial, Inc., a leading designer and manufacturer of best-in-class fixture and display solutions for the retail industry. Bill brings to Southern Imperial an impressive background of sales and marketing achievement, spanning a career of nearly 30 years.

A graduate of Missouri State University, Bill has served in various leadership roles at The IAMS Company, Office Depot, and Newell-Rubbermaid. Further, Bill was Group Vice President of Sales and Marketing at School Specialty, Inc., and most recently, led the sales team at Lands’ End. At Southern Imperial, Bill will leverage his broad and deep experience base to provide leadership to the sales and marketing teams, while strengthening customer relationships through improved service levels throughout the order-to delivery cycle.

“Bill’s experience within the retail industry, combined with his extensive executive leadership skills, reflects yet another high-value addition to our company,” said Steven Vandemore, CEO and President of Southern Imperial. “Bill’s hire further builds upon our quest to deliver on all our promises to customers, suppliers, employee-owners, and other key stakeholders.”
Southern Imperial
Robb Northrup