Illumination Research Appoints Joanne Suh to Vice President - Client Services

Cincinnati, OH based market research consulting firm, Illumination Research has appointed Joanne Suh as VP – Client Services.

Cincinnati, OH, January 23, 2016 --( Following a banner year of growth and their 10-year anniversary, Illumination Research, a global market research and consulting firm, appoints Joanne Suh as VP – Client Services.

Joanne brings 15+ years of industry experience in insights and strategy from both the client and supplier sides. Illumination's continued investment in senior leadership speaks to its commitment to servicing its large and growing client base at the highest level.

Joanne has been an integral part of Illumination’s growth for more than 6 years. Joanne started as a qualitative research moderator and strategic facilitator and was promoted to Director of Insights and Strategy, where she led Illumination’s team of moderators. In her new role as VP - Client Services, Joanne will lead Illumination’s work with many of their top Fortune 500 accounts. Prior to Illumination, Joanne worked in both client and supplier side roles, including several years at P&G in their Consumer and Market Knowledge organization.

In her work with current and new accounts, Joanne will provide expertise in designing research plans to uncover rich insights that will fuel our clients’ growth. She will also moderate qualitative research and facilitate ideation workshops and strategy sessions.

"I am so excited about the opportunity to grow our partnership with our clients and help them build their business by leveraging our full range of innovative research capabilities."

According to Illumination founder and CEO, Karri Bass, “We are thrilled to add Joanne to our senior account leadership as we seek to provide the highest level of service to our growing Fortune 500 client base. Joanne’s incredibly strategic mind and strong interpersonal skills make her perfectly suited for this important role.”

Joanne is RIVA-trained, an expert on the Learning Connect/AHA methodology, and has a BA in Communication with a Marketing Minor from The University of Dayton.

About Illumination:
Illumination is a full-service market research and strategy firm, offering a diverse portfolio of innovative Qualitative and Quantitative research capabilities to help businesses create ideas that fuel growth. The company’s clients include many of the world’s largest consumer products companies and retailers, including Procter & Gamble, Nestle, and Abbott. Illumination has a track record of delivering better and faster research through its unique capabilities and team of experts. The now ten-year-old business continues on a strong path of growth, with significant global expansion plans to serve its multinational clients.

For more information about Illumination Research, visit or

Contact us at 513.774.9531 or
Illumination Research
Alice McConnell